Episode 62: How Costa Vida Boosted Catering Sales Nearly 20% with Wade Allen of Win Brands

Wade Allen, president of Win Brands, joins this episode of the Food On Demand Podcast to unpack how catering became a major growth engine for Costa Vida Fresh Mexican Grill, with same-store catering sales up roughly 18% year to date. He shares the playbook behind simplified catering menus, smart pricing, ingredient transparency and menu intelligence as sales drivers, and more.