Small Bites with Stephanie | Pick a Channel, Not a Chase

All right, so pick a channel, not a chase.

Quick gut check for you.

When was the last time you chose a growth channel? You know, Amazon or a new retailer, something like that.

Because you chose it and it was right for your brand, not because the opportunity just landed in your inbox.

most first-time founders are really reactive because chasing growth whenever it shows up feels productive, but it's often not.

So when you don't have a strategy behind you, it can be a problem because you're not quite ready.

So sometimes it's great and that's great too, but here's what you need to do.

Make sure you're ready And build the framework to be ready for when you're going to grow.

It comes down to three things.

So the first thing is, of course, actually define the goal.

And more sales is not a goal.

I'm sorry, everyone.

That's a given.

Get specific.

You want to grow an email list.

You want to increase repeat buys on Amazon.

You want to boost sell through on the shelf.

Define what that really looks like for you.

then audit what's already in place.

You know, our data is one of the best things we can do.

So find gaps in your email capture.

Are you using subscribe and save? Take advantage of in-store tools.

Find the gaps for that goal and then start doubling down and really get into what's working, build what's already working, fill in what's not working, and really identify if something isn't going to work.

And then finally, really, here's where the data kicks in.

Track the KPIs, the key performance indicators that actually matter.