353. Clara Sieg, Co-Founder & CEO of Loonen

Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen.   Loonen is a glass-bottled spring water brand born from Clara's personal health journey, now available nationally at Sprouts and Amazon with a 12-person team and new single-serve launch.   In this episode, we discuss why water quality matters more than we think.   We also cover: - The aging US water infrastructure - Benefits of spring source water - Building a heritage American beverage brand   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Loonen's Website: https://loonen.com/  Sprouts Store Locator: https://loonen.com/pages/where-to-buy-loonen-water  Instagram: https://www.instagram.com/loonenwater    \-   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introdution (01:37) Why Loonen Started (03:46) Rethinking Water Sourcing (05:08) Why Plastic Matters (06:40) The Case for Better Water (08:15) America's Water Infrastructure (10:46) Is Better-for-You Too Expensive? (12:30) Making Better Water Accessible (14:18) Changing the Water Category (16:31) What Consumers Can Do (19:00) Building Brand Heat (20:05) Designing the Loonen Bottle (22:15) Loonen's Go-to-Market Strategy (24:15) Funding and Building the Brand (26:24) Loonen's Growth Goals (29:20) What's Next for Loonen (30:01) Where to Find Loonen  (31:18) Conclusion