Jul 13, 2026 · 40 min · 15 segments
Today, I'm joined by Stephen Ellsworth, founder of poppi. Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo…
Stephen EllsworthGuest
Joe VenneriHost
There's so many founders that just launch products because it's what they want.
But I think a lot of the times the businesses that are actually successful are able to say, okay, this was my solution to my problem.
Now, how do I take that solution and make it a solution for more people than just myself? And so being willing to sort of critique your own product and change and evolve your own product is ultimately extremely necessary.
In this episode, we discuss building one of the most defining, better-for-you beverage brands of the last decade, from a farmer's market experiment to a billion-dollar exit to PepsiCo.
Plus, we talk about the transition from scrappy startup to category-defining brand, the decision to rebrand and reset the business, and Stephen's next venture in the food and beverage space.
Let's get into it.
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