Oct 14, 2026 · 9 min · 8 segments
This week in the Fitness Industry news: - CityFitness announces $100 million New Zealand expansion and move into women-only market - STRONG Pilates new campaign challenges the need for multiple…
New Zealand's largest gym chain, City Fitness, has announced plans to invest up to $100 million over the next five years, opening up to 50 new gyms and creating as many as 1,000 jobs.
The expansion will take its network beyond 100 locations and includes a move into the women-only gym market, with the first club planned for Christchurch.
The company is also expanding its Simplicity Fitness boutique-style offering and investing in existing facilities, equipment and recovery services.
City Fitness currently has 66 clubs and more than 260,000 members, with the expansion aimed at improving access to affordable fitness in both regional and urban communities.
The new campaign was developed in collaboration with creative production agency Sneaky Studio and aims to highlight that Strong Pilates delivers all fitness requirements under one membership.
New Zealand's largest gym chain, City Fitness, has announced plans to invest up to $100 million over the next five years, opening up to 50 new gyms and creating as many as 1,000 jobs.
The expansion will take its network beyond 100 locations and includes a move into the women-only gym market, with the first club planned for Christchurch.
The company is also expanding its Simplicity Fitness boutique-style offering and investing in existing facilities, equipment and recovery services.
City Fitness currently has 66 clubs and more than 260,000 members, with the expansion aimed at improving access to affordable fitness in both regional and urban communities.
The new campaign was developed in collaboration with creative production agency Sneaky Studio and aims to highlight that Strong Pilates delivers all fitness requirements under one membership.
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