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Fireside - A Sitecore Community Discussion

Fireside - A Sitecore Community Discussion

Sitecore Symposium 26' - Marketing Rewired. What to expect. Why go. What to know

Oct 27, 2026 · 23 min · 10 segments

Sitecore Symposium is one of the most important opportunities each year for the Sitecore community to come together, connect with peers, hear where the platform is heading, and learn from the…

Sitecore Symposium is one of the most important opportunities each year for the Sitecore community to come together, connect with peers, hear where the platform is heading, and learn from the organizations putting those capabilities into practice. In this episode of Fireside, the Velir team looks ahead to Sitecore Symposium 2026 and shares what attendees should expect from the event, why it continues to be valuable, and how to get the most out of the experience. Corey Caplette, Chris Sulham, Dan Murphy, and Alicia Johnson join the conversation to talk about the sessions, community, connections, and broader conversations that make Symposium valuable beyond the agenda itself. We also look at the bigger themes shaping the Sitecore ecosystem, including SitecoreAI, agentic marketing, and the continued evolution of the digital experience platform. Whether you are attending Symposium, considering making the trip, or simply looking to understand where Sitecore is heading next, this episode provides a practical look at what to watch for and why it matters. Support the show

Sitecore Symposium is one of the most important opportunities each year for the Sitecore community to come together, connect with peers, hear where the platform is heading, and learn from the…

Spotify Amazon Music Website

Speakers: Corey CapletteGuestJosh HoverHostDan MurphyGuestChris SulhamGuestAlicia JohnsonGuest

Top entities: Meeting×14 Artificial intelligence×8 Generative engine optimization×8 Scott Brinker×3 search engine optimization×4

Show signals: SuitabilitySafeBiasNot politicalAudience≈131 followers

What to Expect at Symposium0:33 – 2:49

J

0:33

With Symposium being our main topic today, what are we excited most about as we look ahead in the next couple of weeks?

D

Dan MurphyGuest

0:41

Besides the warm weather in Florida, you mean?

J

0:43

Yeah, exactly.

J

0:44

It

D

Dan MurphyGuest

0:44

is absolutely miserable right here now in Boston.

D

Dan MurphyGuest

0:46

Well, I guess for me, this is a bit of a selfish take, but I'm excited to actually be speaking again at Symposium.

D

Dan MurphyGuest

0:52

It's been...

D

Dan MurphyGuest

0:53

Probably before COVID last time I was up on stage there.

D

Dan MurphyGuest

0:56

So

C

Corey CapletteGuest

0:57

yeah,

D

Dan MurphyGuest

0:57

really excited about that.

D

Dan MurphyGuest

0:58

I'm also excited.

D

Dan MurphyGuest

0:59

You know, I've been kind of keeping an eye on the agentic studio in site core and, you know, their release notes.

D

Dan MurphyGuest

1:06

They're cooking up something right now.

D

Dan MurphyGuest

1:08

Cause there's a lot of changes sort of happening that I can see that they're not outright advertising.

D

Dan MurphyGuest

1:15

So I'm feeling like the keynote is going to be pretty, pretty interesting.

D

Dan MurphyGuest

1:19

Yeah.

J

1:20

I feel like they're going to deliver a lot of exciting surprises in their keynotes.

J

1:25

You'd mentioned you have your stage presentation.

J

1:29

What are you going to be presenting on?

C

Chris SulhamGuest

1:31

We're doing a session on AI as your marketing control tower.

C

Chris SulhamGuest

1:34

And I think we're having a talk that really sits at the center of things.

C

Chris SulhamGuest

1:37

We get to show a working answer to the question that everybody at the conference is going to be asking.

C

Chris SulhamGuest

1:42

I think they're going to be thinking about not just like, what can we do with AI, but how is it going to impact my day as a digital marketer?

J

1:49

And

MeetingEntity
97%14 mentions
Artificial intelligenceEntityProfessional field
90%8 mentions
Generative engine optimizationEntity
83%8 mentions
Scott BrinkerPersonComputer programmer and entrepreneur
77%3 mentions
search engine optimizationEntity
70%4 mentions
SitecoreCompanySoftware company
63%3 mentions
DevOpsEntity
57%2 mentions
Suncoast Credit UnionCompanyFinancial services company
50%4 mentions
T-shirtProductClothing
43%1 mention
FloridaAdministrative AreaUS state
37%1 mention
BostonCityCity in Massachusetts
30%1 mention
GoogleCompanyTechnology corporation
23%2 mentions
ChatGPTSoftware ApplicationSoftware
17%1 mention
Ed FlynnEntity
10%1 mention
ClaudeSoftware ApplicationSoftware
3%1 mention

Generative AI applicationsTechnology > Artificial intelligence
Search marketingMarketing
Marketing technology conferencesEvents > Conferences
Answer engine optimizationMarketing > Search marketing
Marketing technologyBusiness
Sitecore SymposiumEvents > Conferences > Marketing technology conferences
Sitecore Symposium 2025 programming and communityEvents > Conferences > Marketing technology conferences > Sitecore Symposium
Artificial intelligence marketingMarketing > Digital marketing
AI marketing control towersMarketing > Digital marketing > Artificial intelligence marketing
Sitecore AI-driven marketer workflowsMarketing > Digital marketing > Artificial intelligence marketing > AI marketing control towers
Agentic content operationsTechnology > Artificial intelligence > Generative AI applications
Sitecore Agentic Studio content variant creationTechnology > Artificial intelligence > Generative AI applications > Agentic content operations
AI search visibilityMarketing > Search marketing > Answer engine optimization
AEO and GEO brand discoverability with ScrunchMarketing > Search marketing > Answer engine optimization > AI search visibility
Customer experience platformsBusiness > Marketing technology
Sitecore product ecosystemBusiness > Marketing technology > Customer experience platforms
Digital marketingMarketing
Artificial intelligenceTechnology
Technology
Events
ConferencesEvents
Business
Marketing

What to Expect at Symposium0:33 – 2:49

J

0:33

With Symposium being our main topic today, what are we excited most about as we look ahead in the next couple of weeks?

D

Dan MurphyGuest

0:41

Besides the warm weather in Florida, you mean?

J

0:43

Yeah, exactly.

J

0:44

It

D

Dan MurphyGuest

0:44

is absolutely miserable right here now in Boston.

D

Dan MurphyGuest

0:46

Well, I guess for me, this is a bit of a selfish take, but I'm excited to actually be speaking again at Symposium.

D

Dan MurphyGuest

0:52

It's been...

D

Dan MurphyGuest

0:53

Probably before COVID last time I was up on stage there.

D

Dan MurphyGuest

0:56

So

C

Corey CapletteGuest

0:57

yeah,

D

Dan MurphyGuest

0:57

really excited about that.

D

Dan MurphyGuest

0:58

I'm also excited.

D

Dan MurphyGuest

0:59

You know, I've been kind of keeping an eye on the agentic studio in site core and, you know, their release notes.

D

Dan MurphyGuest

1:06

They're cooking up something right now.

D

Dan MurphyGuest

1:08

Cause there's a lot of changes sort of happening that I can see that they're not outright advertising.

D

Dan MurphyGuest

1:15

So I'm feeling like the keynote is going to be pretty, pretty interesting.

D

Dan MurphyGuest

1:19

Yeah.

J

1:20

I feel like they're going to deliver a lot of exciting surprises in their keynotes.

J

1:25

You'd mentioned you have your stage presentation.

J

1:29

What are you going to be presenting on?

C

Chris SulhamGuest

1:31

We're doing a session on AI as your marketing control tower.

C

Chris SulhamGuest

1:34

And I think we're having a talk that really sits at the center of things.

C

Chris SulhamGuest

1:37

We get to show a working answer to the question that everybody at the conference is going to be asking.

C

Chris SulhamGuest

1:42

I think they're going to be thinking about not just like, what can we do with AI, but how is it going to impact my day as a digital marketer?

J

1:49

And

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