Financial Storytelling for Founders
Sep 7, 2026 · 11 min · 9 segments
Explore the art of creating vivid financial scenarios that resonate with stakeholders and enhance engagement. This discussion will focus on how to construct relatable financial situations that…
David HartleyHost
Lily ChangHost
What if financial plans worked like a screenplay? Not one rote plot, but a world you can step into.

What if the hero fails? What if the ground shifts under them? The business version starts the same way.

Where founders get jammed is they show up with the glossy everything-goes-right cut and no alternate scenes.

In the 70s, Royal Dutch Shell turned this into a discipline during the 73 oil shock.

They weren't just forecasting, they were crafting strategic narratives so they wouldn't be caught flat-footed.

While others stared at history, they rehearsed a world with a supply jolt and had a script ready.

What if financial plans worked like a screenplay? Not one rote plot, but a world you can step into.

What if the hero fails? What if the ground shifts under them? The business version starts the same way.

Where founders get jammed is they show up with the glossy everything-goes-right cut and no alternate scenes.

In the 70s, Royal Dutch Shell turned this into a discipline during the 73 oil shock.

They weren't just forecasting, they were crafting strategic narratives so they wouldn't be caught flat-footed.

While others stared at history, they rehearsed a world with a supply jolt and had a script ready.
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