We've just updated our big guide to SEO in financial services, so this week the marketing team got together to define what SEO actually means in our industry.
We outline the challenges banking, insurance, wealth management, and fintech firms face in search and what good search strategy looks like.
We also outline our case for why search is a relevant factor when it comes to Consumer Duty.
**Chapters**
00:00 Introduction to SEO in Financial Services
01:09 What is SEO and why is it different in finance?
04:36 Unique challenges of finance SEO: YMYL
05:49 EEAT: Experience, Expertise, Authority, Trustworthiness
07:01 Regulatory and compliance considerations in finance SEO
11:40 Subsector differences: Banking, Wealth Management, Insurance, Fintech
16:38 SEO in wealth management
19:55 SEO for insurance brands
22:03 SEO for fintechs
23:22 Content strategies: FAQs, keyword research, and outdated content
27:12 Powerful keyword research using a brand name
29:28 Building a strategic approach: Technical, Content, Promotion
33:24 Navigational search and user journey optimisation
36:40 Impact of AI and generative search on SEO in finance
42:28 Consumer duty and the importance of accurate search results
45:59 Why SEO is a Consumer Duty factor
46:37 Jargon Busters: AUM
