Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

Creative director and experiential storyteller Dr. Ilana Gilovich-Stossel takes us behind the scenes of immersive theater experiences like "Sleep No More" and Hendrick's Gin's "Anotherland," revealing the art and science of turning a brand story into an extraordinary world. She shares her journey to becoming chief storyteller at Emursive Productions, and how she creates environments that seamlessly blend symbolism, mystery, personalization and human connection. Plus, Gilovich-Stossel breaks down the core elements of immersive design for narrative-driven events.