Jul 25, 2026 · 29 min · 11 segments
Interview with Nathan Graham, who is an AI entrepreneur, author, and founder of Synthetic Echo. Nathan helps business owners use artificial intelligence to automate repetitive work, strengthen their…
Um, next thing I wanna ask is, now small, you know, in, in terms of small businesses, what, what should every small business automate first, and what would you recommend not never be automated? What should not be automated?
[laughs] So I think the first point of automation is the touch programs that can keep going 24/7.
Yet, as a clientele, it keeps you more engaged than having that just go ignored, right?
I don't always recommend right now automating outbound calls, but inbound calls are absolutely fantastic automation, where an AI chatbot, again, it'll sound like a person, it'll operate like a person, and usually, I always like mine to admit they're AI, but they'll take full orders and email me everything that they're talking about.
So really, the touch programs are about the first point of automation that I would go out.
Now, what's gonna be interesting about what not to automate is AI, I think, is gonna be the, the great technological equalizer among small companies to large companies, and it actually gives a small company the opportunity to compete against the big boys.
The downside to that is now you're competing off talent, which means, like if you look at the real estate world as an example, it's no longer about who markets the home the best, it's about who actually negotiates the best, who has the best presentation, who has the most market data.
And this is something you never wanna automate the sales process, um, as an individual.
Like you're always, that's your in-person value, and at the end of the day, everybody still wants to connect with people.
I believe going into the future, which means, boy, you better have your scripts on, your scripts and presentations down pat.
Um, I think this is personally a good thing, but you better have a great product that you can go ahead and sell.
I think the days, I think right now we're in a, a period of a lot of people creating, for lack of better word, crappy products just to make a quick buck, and I think that's all gonna go by the wayside very soon.
I think we're gonna need, basically, basically, we're all gonna have to become masters of our craft, or we'll be out of business.
We have become the masters of our craft, and yeah, and just really the personal stuff at the end, that, that cannot go away.
Um, next thing I wanna ask is, now small, you know, in, in terms of small businesses, what, what should every small business automate first, and what would you recommend not never be automated? What should not be automated?
[laughs] So I think the first point of automation is the touch programs that can keep going 24/7.
Yet, as a clientele, it keeps you more engaged than having that just go ignored, right?
I don't always recommend right now automating outbound calls, but inbound calls are absolutely fantastic automation, where an AI chatbot, again, it'll sound like a person, it'll operate like a person, and usually, I always like mine to admit they're AI, but they'll take full orders and email me everything that they're talking about.
So really, the touch programs are about the first point of automation that I would go out.
Now, what's gonna be interesting about what not to automate is AI, I think, is gonna be the, the great technological equalizer among small companies to large companies, and it actually gives a small company the opportunity to compete against the big boys.
The downside to that is now you're competing off talent, which means, like if you look at the real estate world as an example, it's no longer about who markets the home the best, it's about who actually negotiates the best, who has the best presentation, who has the most market data.
And this is something you never wanna automate the sales process, um, as an individual.
Like you're always, that's your in-person value, and at the end of the day, everybody still wants to connect with people.
I believe going into the future, which means, boy, you better have your scripts on, your scripts and presentations down pat.
Um, I think this is personally a good thing, but you better have a great product that you can go ahead and sell.
I think the days, I think right now we're in a, a period of a lot of people creating, for lack of better word, crappy products just to make a quick buck, and I think that's all gonna go by the wayside very soon.
I think we're gonna need, basically, basically, we're all gonna have to become masters of our craft, or we'll be out of business.
We have become the masters of our craft, and yeah, and just really the personal stuff at the end, that, that cannot go away.
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