How Kate and Alex DeBiase Turned a Local Kids' Program Into a National Children's Wellness Franchise

To me, that kind of leads into the next question, which I want to stick with you, Kate, on this one about scaling with a purpose.

Because, I mean, at one point, the business grew by 274%, like not in a decade, in a single year.

So what kind of decisions made that kind of growth possible? And what did the experience teach you personally about scaling a business?

It actually wasn't in a single year.

It was in six months.

Oh, dang.

And I'm a firm believer that timing is everything.

And I gathered my list.

We run our programs in daycare centers and schools, and we have dance, yoga, and now we have a fitness-based program called Mini Movers.

But at the time, it was just dance and yoga.

And I had 15 classes- one instructor teaching with me.

She was actually teaching all of the classes at the time.

So I literally went out and started going through the sales process.

I think the most important thing is when for me, this is a business that developed out of passion and the growth was only possible because I was so passionate about it and really had the mindset that these programs that we have, brings such an incredible opportunity to kids and to parents.

And when that comes across in your pitch, for lack of a better word, to the daycare directors that I was speaking with, that's really where this growth came from.

To me, that kind of leads into the next question, which I want to stick with you, Kate, on this one about scaling with a purpose.

Because, I mean, at one point, the business grew by 274%, like not in a decade, in a single year.

So what kind of decisions made that kind of growth possible? And what did the experience teach you personally about scaling a business?

It actually wasn't in a single year.

It was in six months.

Oh, dang.

And I'm a firm believer that timing is everything.

And I gathered my list.

We run our programs in daycare centers and schools, and we have dance, yoga, and now we have a fitness-based program called Mini Movers.

But at the time, it was just dance and yoga.

And I had 15 classes- one instructor teaching with me.

She was actually teaching all of the classes at the time.

So I literally went out and started going through the sales process.

I think the most important thing is when for me, this is a business that developed out of passion and the growth was only possible because I was so passionate about it and really had the mindset that these programs that we have, brings such an incredible opportunity to kids and to parents.

And when that comes across in your pitch, for lack of a better word, to the daycare directors that I was speaking with, that's really where this growth came from.