Entrepreneurial Shades of Gray
Sep 16, 2026 · 34 min · 12 segments
As a business grows, the financial side of running it can become more complex, and business owners can find themselves spending more time managing the business and less time doing what they do best…
You know, they're yielding the biggest opportunity for their company to succeed.
And I think that leads some of them to think, well, you know, I can handle the finance thing too.
And they probably can to a point, but are they handling it to the point where it's generating benefits for the company the same way they are when they're operating in the green zone?
So for the people listening, are you typically... helping companies when they get into financial overload or, uh, some type of they're in, are they typically in some type of, uh, financial trouble? What's it typically looking like when they come see you?
Well, the financial, you know, once they've gotten into financial trouble, it's difficult for us to go in
If they're not looking ahead and they run into a cash crunch, but they're still a profitable company, that's a point in time where we can come in there and help build that future forecast for them.
And then they can pivot on things that they're thinking right now in order to get back on the plan.
And maybe the owner is frustrated because in his mind or in her mind, they think there's this plan, right? And they keep looking down and they're not there.
And so we like to get in with them and do the engagement at that point where we can help them identify and pivot accordingly so that they can reach their goals.
You know, they're yielding the biggest opportunity for their company to succeed.
And I think that leads some of them to think, well, you know, I can handle the finance thing too.
And they probably can to a point, but are they handling it to the point where it's generating benefits for the company the same way they are when they're operating in the green zone?
So for the people listening, are you typically... helping companies when they get into financial overload or, uh, some type of they're in, are they typically in some type of, uh, financial trouble? What's it typically looking like when they come see you?
Well, the financial, you know, once they've gotten into financial trouble, it's difficult for us to go in
If they're not looking ahead and they run into a cash crunch, but they're still a profitable company, that's a point in time where we can come in there and help build that future forecast for them.
And then they can pivot on things that they're thinking right now in order to get back on the plan.
And maybe the owner is frustrated because in his mind or in her mind, they think there's this plan, right? And they keep looking down and they're not there.
And so we like to get in with them and do the engagement at that point where we can help them identify and pivot accordingly so that they can reach their goals.
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