What Is Entrepreneurship | EP #2

ABOUT THE EPISODE In this solo episode, Mayer breaks down the real, unfiltered journey of starting entrepreneurship after losing his job in 2023 — from launching a financial education business and webinars, to nervous Instagram lives, to grinding out daily YouTube and Instagram Shorts for six months straight. Mayer walks through what worked, what flopped, and the lesson that changed everything: it's not about having the best product, it's about having the right audience. He shares how testing content (including an unplanned viral angle around UK politics and millionaire migration) revealed the different ways YouTube and Instagram algorithms actually reward creators, and why he ultimately had to step away from content creation to focus and rebuild with intention — leading him toward podcasting. He closes the episode with the three core reasons people become entrepreneurs: passion, job loss, and the need for a second income stream. KEY TAKEAWAYS • Your audience matters more than your product — the best offer can still fail with the wrong audience • Free value doesn't guarantee paying customers, even with strong engagement • Testing content direction reveals what the algorithm rewards, even if it's not the audience you want • YouTube rewards watch time and interaction; Instagram rewards consistency and volume • Entrepreneurship has no manual — the market is your only teacher • Sustainable growth sometimes means stepping back to protect focus and mental bandwidth • People generally enter entrepreneurship for one of three reasons: passion, job loss, or the need for extra income • Consistency compounds — early low-view content can build into real traction over months BEST MOMENTS "Your audience is the most important thing in business." "You can have the most amazing product and the worst audience and you just be frustrated." "I had to actually start doing deep breathing on the live to start it." "The algorithm sees you as someone who is active and who is speaking." "Entrepreneurship is not a straight walk in the park." "A lot of persons get into entrepreneurship because they're not being paid enough to live. They're being paid enough just to work." FOLLOW OUR INSTAGRAM: entrepreneurwithmepodcast ABOUT THE HOST Hosted by Mayer Morrison on Entrepreneur With Me, a podcast featuring honest conversations and personal lessons on entrepreneurship, content creation, and building a business from the ground up.