Jun 26, 2026 · 27 min · 10 segments
In this episode, co-hosts Emma McGrattan and Ole Olesen-Bagneux sit down with Xavier Gumara Rigol, author of *Data as a Product Driver* and Head of Data at Manychat, to explore what happens when data…
Xavier Gumara RigolGuest
Ole Olesen-BagneuxHost
Emma McGrattanHostThey are obviously also techies, but managing a software product is like your life expectancy reduces a little bit.
Let's drive a little more into your book, because that is how I got to know you as an author.
That does not turn out well, but you had the tenacity to actually write a book that was necessary.
practitioners, as I just mentioned, between our listeners, amongst our listeners.
That's a very good question because I will answer the question, but I will... do a little bit of history here.
I wanted to write a book about data as a product, and that was the original idea.
And that's why that's the kind of writing that I have been doing prior to publish the book.
My most built and interacted upon like articles where those about treating data as a product in the companies that I have been working with.
So when I started working with editorial, the natural pitch was let's write a book about data as a product.
The problem, and I started writing a book about this, the problem was that halfway through the book, two things happened.
It's like research the literature about data as a product, and there was a lot already of the book.
They are obviously also techies, but managing a software product is like your life expectancy reduces a little bit.
Let's drive a little more into your book, because that is how I got to know you as an author.
That does not turn out well, but you had the tenacity to actually write a book that was necessary.
practitioners, as I just mentioned, between our listeners, amongst our listeners.
That's a very good question because I will answer the question, but I will... do a little bit of history here.
I wanted to write a book about data as a product, and that was the original idea.
And that's why that's the kind of writing that I have been doing prior to publish the book.
My most built and interacted upon like articles where those about treating data as a product in the companies that I have been working with.
So when I started working with editorial, the natural pitch was let's write a book about data as a product.
The problem, and I started writing a book about this, the problem was that halfway through the book, two things happened.
It's like research the literature about data as a product, and there was a lot already of the book.
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