We have D’LOURDES is back in the studio in this one. We talk about intentionally building a brand around your art, figuring out how much of yourself to put into the business side of being a musician, and making sure that process doesn’t start taking over the reason you create in the first place. We also get into the pressure to constantly market yourself, staying authentic while building a career, and finding a balance between treating your art like a business and actually enjoying making it.