Email's Not Dead from Sinch Mailgun
Sep 28, 2026 · 32 min · 10 segments
The ever-evolving battle against spammers continues and bad actors are catching on and adapting to abuse inboxes faster with artificial intelligence. MJ Sohn of Shopify stopped by to inform us on the…
MJ SohnGuest
Jonathan TorresHost
Eric TrinidadHost
No, I was going to say something, but I feel like it was going to take it in a different direction.
Looking back a little bit, I've been here eight years and we've evolved a little bit.
But even before that, like where I came from and where Eric came from was a mailbox provider.
And we were kind of doing the same kind of stuff, right? Like it's, it's looking at helping out.
Yeah, there's that, but then there's also the aspect of like trying to protect the system with what an individual is doing.
And then not only from the sending perspective, but from the recipient perspective as well.
So like what email is coming in, you know, what does that look like? And then transitioning into this space where it is a lot of the platform that is doing the sending and we're at the intermediary where we're just getting the information from our customer now who's sending through our platform.
who's to stop those people? Like that's us, the bad actors that are coming in, trying to use it in a bad way.
It's maybe one person with some machines helping them out in, you know, being able to write a code and get a whole bunch of accounts booted up.
You know, we still have the attackers that are looking to compromise accounts and use legitimate senders information and use their reputation to get stuff out.
And then now I think that's even evolved even more where you get that swarm effect of now they're trying to compromise multiple accounts and send little things under the radar and stuff like that.
It's gotten a lot I don't want to seem more difficult, but we have to be creative.
I know that's what we're talking about here today is like how we can get creative and try to stop that.
And you know, what are the levers that we're trying to pull and you know, we're not going to give away all the secret sauce.
No, I was going to say something, but I feel like it was going to take it in a different direction.
Looking back a little bit, I've been here eight years and we've evolved a little bit.
But even before that, like where I came from and where Eric came from was a mailbox provider.
And we were kind of doing the same kind of stuff, right? Like it's, it's looking at helping out.
Yeah, there's that, but then there's also the aspect of like trying to protect the system with what an individual is doing.
And then not only from the sending perspective, but from the recipient perspective as well.
So like what email is coming in, you know, what does that look like? And then transitioning into this space where it is a lot of the platform that is doing the sending and we're at the intermediary where we're just getting the information from our customer now who's sending through our platform.
who's to stop those people? Like that's us, the bad actors that are coming in, trying to use it in a bad way.
It's maybe one person with some machines helping them out in, you know, being able to write a code and get a whole bunch of accounts booted up.
You know, we still have the attackers that are looking to compromise accounts and use legitimate senders information and use their reputation to get stuff out.
And then now I think that's even evolved even more where you get that swarm effect of now they're trying to compromise multiple accounts and send little things under the radar and stuff like that.
It's gotten a lot I don't want to seem more difficult, but we have to be creative.
I know that's what we're talking about here today is like how we can get creative and try to stop that.
And you know, what are the levers that we're trying to pull and you know, we're not going to give away all the secret sauce.
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