Ecommerce Podcast w/ Will de Bruin
Aug 9, 2026 · 25 min · 8 segments
Jess Just Hit Her First $10,000 Month Online. Jess started her horse care business as a hobby, not expecting things to take off the way they did. She created a product that solved a…
Will de BruinHostAnd I'm s-
You know, it's, um, yeah, it's, it's, it's h- it's ha- like having a business partner initially or a partner or someone to support and guide, and I was, I was lucky that I had Sam with, with, with Karmic to bounce, bounce off.
Um, but then you, you kind of lose it, I guess, a bit of that with, as you say, taking over that, that business and, uh, okay, cool.
It was, it was, sounds like a couple of lines in the sand, a- along the lines just to say, "Yeah, I'm gonna take this seriously." And then, you know, figuring some stuff out yourself and then saying, "Okay, maybe I need some, some other support and help as well." Because-
Yeah.
Yeah
... it's totally typical to come from a, the, the creator, um, you know, the entrepreneur is the, the creator, which you guys developed the, you developed the product, um, and not to have the natural ability to, to sell, right? We were talking about selling and, and transacting and money and things before.
Um, but marketing obviously is a, let's call it expertise in and of itself, and so rarely do people have kind of both, at least in the beginning, where it's like, "I'm really good at the product that I created and, and, and make, and it works, and I'm also really good at marketing." [laughs] You know, they very rarely kind of come hand in hand, and so-
Yeah, I think to run, you know, a small business, especially e-commerce business-
... by yourself, you just need to be so multi-skilled, and it doesn't mean that you need to be an expert in everything, which I think is partially what I found quite paralyzing.
I felt like, "Well, I can't."
"I'm one person.
I can't be an expert in marketing and, you know, the finances and making the product and doing the social media." But you don't need to be.
You just need to know enough, you know, and the strategies to put it in place.
And actually, you know, in terms of the marketing, just be a bit raw, I think, and be yourself is like...
I think it's a really, yeah, it's a good thing.
Yeah.
Like, especially in that, that early stage, and I'd say, you know, certainly people doing less than $10,000 per month, and I, I can recall this with, with Karmic where before even that time, Sam and I are like, "You know, we wanna be perceived as a big business.
And I'm s-
You know, it's, um, yeah, it's, it's, it's h- it's ha- like having a business partner initially or a partner or someone to support and guide, and I was, I was lucky that I had Sam with, with, with Karmic to bounce, bounce off.
Um, but then you, you kind of lose it, I guess, a bit of that with, as you say, taking over that, that business and, uh, okay, cool.
It was, it was, sounds like a couple of lines in the sand, a- along the lines just to say, "Yeah, I'm gonna take this seriously." And then, you know, figuring some stuff out yourself and then saying, "Okay, maybe I need some, some other support and help as well." Because-
Yeah.
Yeah
... it's totally typical to come from a, the, the creator, um, you know, the entrepreneur is the, the creator, which you guys developed the, you developed the product, um, and not to have the natural ability to, to sell, right? We were talking about selling and, and transacting and money and things before.
Um, but marketing obviously is a, let's call it expertise in and of itself, and so rarely do people have kind of both, at least in the beginning, where it's like, "I'm really good at the product that I created and, and, and make, and it works, and I'm also really good at marketing." [laughs] You know, they very rarely kind of come hand in hand, and so-
Yeah, I think to run, you know, a small business, especially e-commerce business-
... by yourself, you just need to be so multi-skilled, and it doesn't mean that you need to be an expert in everything, which I think is partially what I found quite paralyzing.
I felt like, "Well, I can't."
"I'm one person.
I can't be an expert in marketing and, you know, the finances and making the product and doing the social media." But you don't need to be.
You just need to know enough, you know, and the strategies to put it in place.
And actually, you know, in terms of the marketing, just be a bit raw, I think, and be yourself is like...
I think it's a really, yeah, it's a good thing.
Yeah.
Like, especially in that, that early stage, and I'd say, you know, certainly people doing less than $10,000 per month, and I, I can recall this with, with Karmic where before even that time, Sam and I are like, "You know, we wanna be perceived as a big business.
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