Ecommerce Podcast w/ Will de Bruin
Aug 2, 2026 · 12 min · 9 segments
If Your Shopify Products Aren't Selling, Do THIS If you're getting traffic but not making sales, the problem usually isn't your product. It's your website, your trust signals, or the…
Will de BruinHost
The blessing and the curse of having your own business is there's infinite things you could be doing, opportunity, but there's also infinite things that could be going wrong, you know, to your detriment.
And so a lot of people that come into my world, the people that I help scale e-commerce businesses through my Econ Blueprint and Up Level Mastermind programs, They just don't know where they're going wrong.
As I said, with not much experience or not being able to see the forest for the trees because there's so much inside their business daily that they can't get clarity with where things are going wrong.
So hopefully this will be helpful for you if you're in this scenario where you're like, I'm putting in all this time, all this effort, I've been doing it for weeks or months or sometimes even years that people again come into my world.
then hopefully this will be valuable for you about really what you can do to try and diagnose where things are going wrong so that you can obviously go and rectify it so this particular person they sell products online and they're kind of high average order value so you know the average price would be about a thousand dollars and we've worked with for quite some time and we've tried different strategies here and there But it came to a bit of a head where it's like, look, I've been running these ads in this case on Meta for a little while and they're not seeming to get the results.
But what we decided to do is actually pull back the budget or let's call it the reliance of what we were trying to extract from Meta.
The blessing and the curse of having your own business is there's infinite things you could be doing, opportunity, but there's also infinite things that could be going wrong, you know, to your detriment.
And so a lot of people that come into my world, the people that I help scale e-commerce businesses through my Econ Blueprint and Up Level Mastermind programs, They just don't know where they're going wrong.
As I said, with not much experience or not being able to see the forest for the trees because there's so much inside their business daily that they can't get clarity with where things are going wrong.
So hopefully this will be helpful for you if you're in this scenario where you're like, I'm putting in all this time, all this effort, I've been doing it for weeks or months or sometimes even years that people again come into my world.
then hopefully this will be valuable for you about really what you can do to try and diagnose where things are going wrong so that you can obviously go and rectify it so this particular person they sell products online and they're kind of high average order value so you know the average price would be about a thousand dollars and we've worked with for quite some time and we've tried different strategies here and there But it came to a bit of a head where it's like, look, I've been running these ads in this case on Meta for a little while and they're not seeming to get the results.
But what we decided to do is actually pull back the budget or let's call it the reliance of what we were trying to extract from Meta.
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