Aug 23, 2026 · 28 min · 10 segments
**Looksmaxxing, Social Media & Eating Disorders: What We're Missing with Jessica Setnick, MS, RD, CEDS-C (Part 2)** What happens when social media turns appearance into a full-time job? From…
Jessica SetnickGuestShannon HerbertHostLaura CipulloHostI became aware about, I would say, four years ago, like three, four years ago, something called looks maxing.
And it goes under other names, but it's very much this thing You know, for how do boys become more masculine and have this certain look of like a certain...
So we started seeing at that time, I guess, I remember it was this trip to Portugal and all the boys were... looking at their jawlines and talking about this.
And when I came back from vacation, I literally started getting eight-year-olds, 10-year-olds, 16-year-olds, all these boys that were being exposed to this look-smacking culture online.
And they were coming to me trying, you know, again, an eight-year-old wanting like these perfect abs, right? Or a 10-year-old, which was just So what I would just want to say that, you know, eating disorders do not discriminate.
Everybody is subject to the, the, um, that the triggers are being activated into these eating disorder behaviors.
And I was just wondering, because you're not necessarily, you don't live here in New York and New Jersey with us, but what are you seeing and what are you privy to around the looks maxing?

Well, I can tell you that I think it's just body dysmorphia in a different name.

But yeah, I keep hearing, I mean, I don't see patients anymore, but when I do supervision, it's like the 11-year-old who wants to eight-pack abs.

Like, what are you talking about? Like, that doesn't even make any sense with your physiology.
I became aware about, I would say, four years ago, like three, four years ago, something called looks maxing.
And it goes under other names, but it's very much this thing You know, for how do boys become more masculine and have this certain look of like a certain...
So we started seeing at that time, I guess, I remember it was this trip to Portugal and all the boys were... looking at their jawlines and talking about this.
And when I came back from vacation, I literally started getting eight-year-olds, 10-year-olds, 16-year-olds, all these boys that were being exposed to this look-smacking culture online.
And they were coming to me trying, you know, again, an eight-year-old wanting like these perfect abs, right? Or a 10-year-old, which was just So what I would just want to say that, you know, eating disorders do not discriminate.
Everybody is subject to the, the, um, that the triggers are being activated into these eating disorder behaviors.
And I was just wondering, because you're not necessarily, you don't live here in New York and New Jersey with us, but what are you seeing and what are you privy to around the looks maxing?

Well, I can tell you that I think it's just body dysmorphia in a different name.

But yeah, I keep hearing, I mean, I don't see patients anymore, but when I do supervision, it's like the 11-year-old who wants to eight-pack abs.

Like, what are you talking about? Like, that doesn't even make any sense with your physiology.
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