Oct 9, 2026 · 26 min · 11 segments
Companies pouring money into AI are seeing only incremental gains, and One Data Chief Executive Officer Dr Andreas Böhm…
Scott TaylorHost
We keep seeing these same hype cycles, these same latest, greatest thing is gonna happen and change everything, and we always get back at the end of the day.

If the data's not right, then these new sexy, fancy, sparkly things just don't work.

And especially if you don't get the data right at the enterprise level, then nothing in enterprise software works anyway.
And I think, um, I love AI, you know, because I think this is a real advantage and it's real, yeah, revolution.
Nevertheless, without the right data, it won't get the value from the companies, and we see that currently that there's a lot of money spent in AI, but there are no like huge jumps at enterprises that are much more efficient or they co- save a lot of costs or the product development gets better.
It's still incremental, and the point is why it's not revolutionary, it's because the data are not used properly.

So to dig a little more deeper in what you're saying, why are quality, context, governance so critical when putting AI into practice?
First of all, to make it successful, you need your people to trust the data because if your controllers, for example, don't even trust the data that you produce for them and they say, "Okay, my Excel data right, but the one that I get from the systems are different or they are not coherent," they won't believe that and they won't act on the data.
So if they don't even trust the data that they get, how should an AI agent act on that? So you won't get any adoption.
So the people that usually know the data have to find the data again, they have to trust them, and then that's the first step for adoption.
So it might seem easy to get the right data once, but to have it continuously at the high level is another challenge because data might ...
I always compare that, um, if I tell my daughter to clean up her room, she might do that, but the next day gonna look the same way.
So we have to continuously make sure that the data trusted, that you have mechanisms in place, the quality is good, the context doesn't change, uh, otherwise it won't work.
And third, last but not least, you might have good quality, but you have to understand the context of the quality because, uh, you might have data that are for a certain context perfect for forecasts where you're like five percent up or down is okay, but are hell if you wanna do a P&L and if you wanna do reporting for the SEC.

We keep seeing these same hype cycles, these same latest, greatest thing is gonna happen and change everything, and we always get back at the end of the day.

If the data's not right, then these new sexy, fancy, sparkly things just don't work.

And especially if you don't get the data right at the enterprise level, then nothing in enterprise software works anyway.
And I think, um, I love AI, you know, because I think this is a real advantage and it's real, yeah, revolution.
Nevertheless, without the right data, it won't get the value from the companies, and we see that currently that there's a lot of money spent in AI, but there are no like huge jumps at enterprises that are much more efficient or they co- save a lot of costs or the product development gets better.
It's still incremental, and the point is why it's not revolutionary, it's because the data are not used properly.

So to dig a little more deeper in what you're saying, why are quality, context, governance so critical when putting AI into practice?
First of all, to make it successful, you need your people to trust the data because if your controllers, for example, don't even trust the data that you produce for them and they say, "Okay, my Excel data right, but the one that I get from the systems are different or they are not coherent," they won't believe that and they won't act on the data.
So if they don't even trust the data that they get, how should an AI agent act on that? So you won't get any adoption.
So the people that usually know the data have to find the data again, they have to trust them, and then that's the first step for adoption.
So it might seem easy to get the right data once, but to have it continuously at the high level is another challenge because data might ...
I always compare that, um, if I tell my daughter to clean up her room, she might do that, but the next day gonna look the same way.
So we have to continuously make sure that the data trusted, that you have mechanisms in place, the quality is good, the context doesn't change, uh, otherwise it won't work.
And third, last but not least, you might have good quality, but you have to understand the context of the quality because, uh, you might have data that are for a certain context perfect for forecasts where you're like five percent up or down is okay, but are hell if you wanna do a P&L and if you wanna do reporting for the SEC.
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