Apr 20, 2026 · 39 min · 13 segments
In this episode of Don’t Do That, Kelly sits down with Mike Barrasso and David DeCelle, co-founders of Wealth Reach, to break down how modern advisory firms should think about growth, prospecting, and…
David DeCelleGuestKelly WaltrichHostMike BarrassoGuestTell them why you build it, what you're hoping it accomplishes and what you're seeing early on as advisors start to use it.
Yeah, so right now, WealthReach in its current form is focused on prospecting.
When I came into the space, I noticed that most of the tools were focused on money in motion, which is great.
But I knew what I had access to in the software sales space, and I wanted to bring that over to the advisory space.
So the focus was surfacing the people that are doing research now, and we call that people in motion.
And then from there, we're able to recognize the exact people that are hitting your site down to the name, company they work at, email, LinkedIn.
Kelly, you know this, a really good website converts maybe one out of every 10 people to a form fill, a download, a booked meeting, and that's a good site.
One of the things I found that coming into the industry and speaking with real clients is that it takes a lot of them a really long time to reach out because reaching out for financial advice and reaching out to talk about your finances, I think for a lot of people, even very wealthy people, is super uncomfortable.
For example, we had a client that came over to the firm and he's $15 million plus in net worth and he was embarrassed that he didn't have enough.
of their finances, being embarrassed by it and just getting that third party opinion.
Tell them why you build it, what you're hoping it accomplishes and what you're seeing early on as advisors start to use it.
Yeah, so right now, WealthReach in its current form is focused on prospecting.
When I came into the space, I noticed that most of the tools were focused on money in motion, which is great.
But I knew what I had access to in the software sales space, and I wanted to bring that over to the advisory space.
So the focus was surfacing the people that are doing research now, and we call that people in motion.
And then from there, we're able to recognize the exact people that are hitting your site down to the name, company they work at, email, LinkedIn.
Kelly, you know this, a really good website converts maybe one out of every 10 people to a form fill, a download, a booked meeting, and that's a good site.
One of the things I found that coming into the industry and speaking with real clients is that it takes a lot of them a really long time to reach out because reaching out for financial advice and reaching out to talk about your finances, I think for a lot of people, even very wealthy people, is super uncomfortable.
For example, we had a client that came over to the firm and he's $15 million plus in net worth and he was embarrassed that he didn't have enough.
of their finances, being embarrassed by it and just getting that third party opinion.
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