So people are kind of all over the place in terms

of their finances, being embarrassed by it and just getting that third party opinion.

So us being able to go and tap them on the shoulder and get them the help they need a little bit earlier in the process can also save them a lot of pain in reaching out.

The other way we surface people doing research is across the internet.

So what we're able to do is aggregate cookie data, similar to how Google or meta ads work.

And then we're able to see who's doing research on wealth management, financial planning, tax planning, insurance planning, even target specific companies that they're doing research on across the internet.

From there, the other goal of the platform was to make personalized outreach at scale really easy.

Yeah, I can't believe it.