Disrupting AI Failure: Why the Technology Isn’t the Problem with Brian Kolbusz

Okay, Brian, so let's just dig right in, okay? What do you mean when you say companies need decision architecture before they implement AI? Tell me the opposite of that.

Tell me what is happening and how it's really impacting companies in a negative way.

So what we're seeing is companies, executives are making decision that impact their silo They're vertical, and they don't look at everything that's going on cross-functionally.

And they're straying away as to what their original mission statement was and why they're in business.

Why are they doing what they do? They're also not looking at the objective.

What are their objectives for the year? So they've seen this tool online.

Hey, we should do this from Instagram, you know, or on a plane in a magazine.

Hey, this sounds really great.

Go do AI.

no decision on why.

It's just they're getting caught up in the FOMO, the fear of missing out.

Got it.

Well, okay, let's back up here a little bit.

So yes, so they're getting caught up in the FOMO.

Why is the mission statement, understanding, like why is that important?

The mission is why you're in business.

It's who you're helping.

It's what you're doing to help those people.

So if I make a decision to deploy AI.

How is it helping me achieve the mission? We as executives, we as decision makers, we want the latest and greatest technology, but we don't sit back and sit and evaluate why do we need this? Is this the right decision for us?

You know, it's important that you bring that up, in my opinion.

You know, of course, we do a lot of, like, very aggressive goodwill publicity campaigns for our clients.

And one of the biggest things we educate them on is the mission.

Because publicity for the sake of publicity can be very dangerous.

But if you're able to communicate the mission, why are you doing what you're doing? It really satisfies many things.

Okay, Brian, so let's just dig right in, okay? What do you mean when you say companies need decision architecture before they implement AI? Tell me the opposite of that.

Tell me what is happening and how it's really impacting companies in a negative way.

So what we're seeing is companies, executives are making decision that impact their silo They're vertical, and they don't look at everything that's going on cross-functionally.

And they're straying away as to what their original mission statement was and why they're in business.

Why are they doing what they do? They're also not looking at the objective.

What are their objectives for the year? So they've seen this tool online.

Hey, we should do this from Instagram, you know, or on a plane in a magazine.

Hey, this sounds really great.

Go do AI.

no decision on why.

It's just they're getting caught up in the FOMO, the fear of missing out.

Got it.

Well, okay, let's back up here a little bit.

So yes, so they're getting caught up in the FOMO.

Why is the mission statement, understanding, like why is that important?

The mission is why you're in business.

It's who you're helping.

It's what you're doing to help those people.

So if I make a decision to deploy AI.

How is it helping me achieve the mission? We as executives, we as decision makers, we want the latest and greatest technology, but we don't sit back and sit and evaluate why do we need this? Is this the right decision for us?

You know, it's important that you bring that up, in my opinion.

You know, of course, we do a lot of, like, very aggressive goodwill publicity campaigns for our clients.

And one of the biggest things we educate them on is the mission.

Because publicity for the sake of publicity can be very dangerous.

But if you're able to communicate the mission, why are you doing what you're doing? It really satisfies many things.