How to Tell if Your Marketing Agency Is Actually Performing

Here is a question that we hear all the time, and usually in a lowered voice, like the person [laughs] is confessing something.

They go, "I've been paying my agency for, like, a year and a half, and honestly, I can't tell you if it's working." And these are smart people that are saying this to us.

These are owners who can quote you their close rate off the top of their head.

Right, and that's the strange part.

These same owners know their set rate, their sit rate, their cancel prior to issue percentage.

They track everything inside their four walls.

But the moment the money leaves the building and goes to a marketing vendor, the visibility just drops off a cliff.

So today we're gonna fix that.

Hallelujah.

We are giving you a repeatable way to evaluate whether your agency is actually performing using a process you already understand better than we do, and we're calling it the agency inspection.

You inspect houses for a living, kind of.

I mean, my husband does.

Yeah.

[laughs] You know what we mean.

But today we're going to learn how to inspect...

Today, you are going to learn how to inspect your agency.

I am Caitlyn Noble.

And I'm Meredith Medlin, and this is Digital Marketing for Contractors.

Meredith, before we get into the framework, let's name the problem.

Why is it so hard for a contractor to tell if their agency is performing?

Well, I think there are three reasons, and none of them are about intelligence or listening.

[laughs]

The first is that agencies control the reporting.

Mm.

Think about that for a second.