Demand Decoded: Demand Generation & Business Growth
Jun 1, 2026 · 1 hr 1 min · 11 segments
89% of B2B buyers are using generative AI to research vendors. 60% of searches now end without a click. And most shortlists are formed before anyone picks up the phone. If your marketing still treats…
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Josh BoukGuestDanHostBefore we get into the podcast today, here's a quick word from our sponsors, HubSpot.
Most businesses think they know their customers.
They have the data, the records, the history, but it's scattered across three teams and four systems, which means nobody can actually use it.
HubSpot connects it all, every interaction, every support ticket, every conversation into one platform every team can work from.
So when sales talk to a customer, marketing already know the full story, and when you know more, you grow more.
Check out hubspot.com, the agentic customer platform for growing businesses.
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Before we get into the podcast today, here's a quick word from our sponsors, HubSpot.
Most businesses think they know their customers.
They have the data, the records, the history, but it's scattered across three teams and four systems, which means nobody can actually use it.
HubSpot connects it all, every interaction, every support ticket, every conversation into one platform every team can work from.
So when sales talk to a customer, marketing already know the full story, and when you know more, you grow more.
Check out hubspot.com, the agentic customer platform for growing businesses.