... conversations happening on those calls? What are the problems that we're addressing, and how do we communicate that to the market so that the entire process is joined up from start to finish? Um, and yeah, I mean, that will help, like win rates to start with.

Yeah.

No, I agree.

I, I think there's never been more opportunity in creating, you know, real thought leadership, real depth of content that, uh, from your executives, from your, um, you know, your, the individual businesses, thought leaders or people that should be out in the industry to create.

Like es- especially in the, in the mid-size B2B company, right? The companies that are, that we deal with are typically, you know, call it 25 million to 250 million, maybe, maybe 500 million of, of turnover.

In that space where you're trying to create, you're trying to s- you're, you're really trying to scale the business, right? That's, you're still, you- you're, you're in a growth mode.

You want to grow efficiently typically, but you want to...

Yeah.