Nov 2, 2026 · 21 min · 11 segments
My first book ended with a simple idea: once you really see something, you can't stop seeing it. It shows up everywhere. I was talking about attention. Turns out it works with trust, too. I couldn't…
In 1906, Upton Sinclair published The Jungle, a novel exposing the horrors of Chicago's meatpacking industry.
As he put it later, I aimed at the public's heart and by accident, I hit it in the stomach.
As Chris Sacka says, good stories beat good spreadsheets, and The Jungle was a damn good story.
Put it right up front in the window where you could stand on the sidewalk and watch your burger being made.
And while you watched your burger come together, the polished stainless steel would shine back at you, clean as a whistle.
In 1906, Upton Sinclair published The Jungle, a novel exposing the horrors of Chicago's meatpacking industry.
As he put it later, I aimed at the public's heart and by accident, I hit it in the stomach.
As Chris Sacka says, good stories beat good spreadsheets, and The Jungle was a damn good story.
Put it right up front in the window where you could stand on the sidewalk and watch your burger being made.
And while you watched your burger come together, the polished stainless steel would shine back at you, clean as a whistle.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.