Sep 28, 2026 · 7 min · 6 segments
There's a research technique most creators skip entirely — and it's the reason some small channels in the AI space are growing faster than channels ten times their size. This episode breaks down the…
So let's start with the core idea.
Most creators research topics by looking at what the biggest channels post.
And that logic sounds right.
Big channels, big views, right?
But here's the problem.
A channel with 2 million subscribers gets 200,000 views on almost everything.
That's not a signal.
That's just an audience showing up.
The signal is when a channel that normally gets 2,000 views posts something and gets 80,000.
Something broke through, something connected with people who had never seen that channel before.
That is the outlier.
Right.
Because the topic is almost never the actual thing.
The topic is just the door.
The demand underneath it is what you're trying to find.
So here's what this looks like applied specifically to the AI and content creation space, which is this channel's whole world.
If you go looking for outliers in this niche right now, one pattern keeps surfacing.
That's everywhere.
That's saturated.
The outliers are much more specific.
posted by a mid-sized channel that covers AI workflows, normally sits around 3,000 views, suddenly hit 90,000.
Or a channel in the faceless video space posts something called the AI voice that finally sounds human.
Their average is 1,200 views.
That video, 55,000.
So let's start with the core idea.
Most creators research topics by looking at what the biggest channels post.
And that logic sounds right.
Big channels, big views, right?
But here's the problem.
A channel with 2 million subscribers gets 200,000 views on almost everything.
That's not a signal.
That's just an audience showing up.
The signal is when a channel that normally gets 2,000 views posts something and gets 80,000.
Something broke through, something connected with people who had never seen that channel before.
That is the outlier.
Right.
Because the topic is almost never the actual thing.
The topic is just the door.
The demand underneath it is what you're trying to find.
So here's what this looks like applied specifically to the AI and content creation space, which is this channel's whole world.
If you go looking for outliers in this niche right now, one pattern keeps surfacing.
That's everywhere.
That's saturated.
The outliers are much more specific.
posted by a mid-sized channel that covers AI workflows, normally sits around 3,000 views, suddenly hit 90,000.
Or a channel in the faceless video space posts something called the AI voice that finally sounds human.
Their average is 1,200 views.
That video, 55,000.
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