Oct 15, 2026 · 29 min · 10 segments
This week I'd love to explain SEO and GEO in plain English, because there is a part that genuinely surprised me: For the first time, AI search (GEO) is quietly levelling the playing field between the…
Philippa CraddockHostSo I would like to explain what these two things actually are, because I think the words themselves put so many of us off.
But just in case you don't, SEO stands for search engine optimization, and it's simply making sure that when somebody types a question into Google or into any other search platform, that question is the one that you are the right answer to, and so your website comes up as a clear recommendation.
So things like ChatGPT and Claude and Gemini and Perplexity, and the AI answer that now sits at the top of so many Google searches.
So things like, "Who's the best person to help me with this?" Or, "Where can I best find or buy X?" And the tools answer with real names and brand suggestions.
And from all the research that I've been doing, this is the part that has made me really excited, and- I hope it's gonna make you really excited as well.
But I really hope that's how you feel about this, because there's some really exciting things that I'm gonna be sharing.
So I would like to explain what these two things actually are, because I think the words themselves put so many of us off.
But just in case you don't, SEO stands for search engine optimization, and it's simply making sure that when somebody types a question into Google or into any other search platform, that question is the one that you are the right answer to, and so your website comes up as a clear recommendation.
So things like ChatGPT and Claude and Gemini and Perplexity, and the AI answer that now sits at the top of so many Google searches.
So things like, "Who's the best person to help me with this?" Or, "Where can I best find or buy X?" And the tools answer with real names and brand suggestions.
And from all the research that I've been doing, this is the part that has made me really excited, and- I hope it's gonna make you really excited as well.
But I really hope that's how you feel about this, because there's some really exciting things that I'm gonna be sharing.
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