From Renewal Reminders to Revenue Automation: Channel CPQ, Agentic AI & the Long Tail | Yagna iQ

And before we go ahead and talk more about the Jagna questions, let's clarify also who Jagna is for everyone who's new to the company.

Let's talk a little bit about the products that you offered very quickly and the kind of industry focus that you have.

So I want to add one thing here about renewals.

Why renewal is such an important thing right now for every customer we go after.

So if you see, Frank, five, ten years ago, renewal was just another transaction.

Nobody really paid a lot of attention to that.

Now it's becoming more of a strategic revenue element for the customer because everybody's moving towards subscription and recurring revenue and all that.

So that recurring revenue component is becoming very, very critical.

That's one aspect.

Second aspect is, as we all know, You know, making money with an existing customer is a lot easier.

Actually, it's five times easier than trying to get a new customer.

So how do you make sure once you win a customer, how do you make sure they're happy, they're continuously using your product and buying it again and again every year and growing? you know, we can upsell, cross-sell, all those things becomes very, very important.

And for that, you have to have solution or platform to drive some of those things, right? For your sales teams, for your people who are managing those customers.

So that's where I believe this whole aspect of recurring revenue is becoming an important piece of every one of our customers.

And we are trying to be right in the middle of this whole evolution of how these businesses are thinking about their future, about their revenue streams and all that.

So, you know, we are very excited to kind of drive that value for our customers.

Great.

Then let's also look at why are renewals still difficult for many organizations, even when they already have CRM, ERP, CPQ, supplier portals and partner portals in place.

And that, I guess, let's start with Ramon on this one.

Frank, great question.

And it's a very complicated question too, because especially for our customers, when you go and talk to the customer, they keep telling us, oh, we have that, we have this, why do we need one more platform? Very important.

So what's happening is most organizations have the necessary systems, for example, right? But the challenge is that information is all fragmented across these systems, whether you call it CRM, ERP, CPQ, not everybody has all these components.

They might have one piece sometimes, And then data also lives in multiple places.

Ownership is distributed across teams, partners, and many renewal processes are still dependent on spreadsheets and emails and manual coordination.

So even though the system exists, a lot of the processes are manual.

And before we go ahead and talk more about the Jagna questions, let's clarify also who Jagna is for everyone who's new to the company.

Let's talk a little bit about the products that you offered very quickly and the kind of industry focus that you have.

So I want to add one thing here about renewals.

Why renewal is such an important thing right now for every customer we go after.

So if you see, Frank, five, ten years ago, renewal was just another transaction.

Nobody really paid a lot of attention to that.

Now it's becoming more of a strategic revenue element for the customer because everybody's moving towards subscription and recurring revenue and all that.

So that recurring revenue component is becoming very, very critical.

That's one aspect.

Second aspect is, as we all know, You know, making money with an existing customer is a lot easier.

Actually, it's five times easier than trying to get a new customer.

So how do you make sure once you win a customer, how do you make sure they're happy, they're continuously using your product and buying it again and again every year and growing? you know, we can upsell, cross-sell, all those things becomes very, very important.

And for that, you have to have solution or platform to drive some of those things, right? For your sales teams, for your people who are managing those customers.

So that's where I believe this whole aspect of recurring revenue is becoming an important piece of every one of our customers.

And we are trying to be right in the middle of this whole evolution of how these businesses are thinking about their future, about their revenue streams and all that.

So, you know, we are very excited to kind of drive that value for our customers.

Great.

Then let's also look at why are renewals still difficult for many organizations, even when they already have CRM, ERP, CPQ, supplier portals and partner portals in place.

And that, I guess, let's start with Ramon on this one.

Frank, great question.

And it's a very complicated question too, because especially for our customers, when you go and talk to the customer, they keep telling us, oh, we have that, we have this, why do we need one more platform? Very important.

So what's happening is most organizations have the necessary systems, for example, right? But the challenge is that information is all fragmented across these systems, whether you call it CRM, ERP, CPQ, not everybody has all these components.

They might have one piece sometimes, And then data also lives in multiple places.

Ownership is distributed across teams, partners, and many renewal processes are still dependent on spreadsheets and emails and manual coordination.

So even though the system exists, a lot of the processes are manual.