May 4, 2026 · 36 min · 15 segments
In this episode, Steph walks you through the launch that changed how she thinks about what's possible, including why she scrapped her webinar for a five-day summit, the counterintuitive strategy that…
It was, as we're gonna talk about, very-- I did a lot of things very different, differently, and that was intentional.
You know, we'll talk about why I decided to do something different in the first place, and when I say that, what I really mean is you may know that I, for this recent launch a couple months ago now, I hosted a five-day summit.
It was just me for all five days, but it was called the Sold Out Sales System Summit.
But, um, we'll talk about how that's different than what I typically do, but I, I w- I'm gonna get into the details of how choosing to do something different was a very intentional choice and where that came from and why.
I'm gonna talk to you about the strategy that I think made the biggest difference and how I ran that summit and why I think I got the results that I did.
We're also gonna talk about my sales calls, because that was a huge-- I mean, it's always a huge piece of the puzzle for me.
I, I swear, the deeper I go into business, the more I am learning that when you hit a certain level, it really stops being about new strategies.
A lot of times we're like, "Oh, just give me, like, the latest and greatest strategy that I can try." And I think it is really important to have, uh, very good technique and very solid technique, but I swear, you hit a certain point where it's like the only difference between A and B, you know, getting from X to Y, is your mindset.
And so being able to, you know, tap into that and make that a huge focus of this launch, um, I think, again, is a big reason why I got the results that I did.
I know it's very ominous, but there's some things I'm thinking and feeling and, you know, have been rolling around in my own mind that I haven't necessarily talked as much about out loud, and I even was like, "Do I have to share this?" And then I knew that even just by asking the question meant that I should.
I try not to hold back, 'cause I think, I think that tends to be where the juicy stuff is that all of y'all really wanna hear anyway.
It was, as we're gonna talk about, very-- I did a lot of things very different, differently, and that was intentional.
You know, we'll talk about why I decided to do something different in the first place, and when I say that, what I really mean is you may know that I, for this recent launch a couple months ago now, I hosted a five-day summit.
It was just me for all five days, but it was called the Sold Out Sales System Summit.
But, um, we'll talk about how that's different than what I typically do, but I, I w- I'm gonna get into the details of how choosing to do something different was a very intentional choice and where that came from and why.
I'm gonna talk to you about the strategy that I think made the biggest difference and how I ran that summit and why I think I got the results that I did.
We're also gonna talk about my sales calls, because that was a huge-- I mean, it's always a huge piece of the puzzle for me.
I, I swear, the deeper I go into business, the more I am learning that when you hit a certain level, it really stops being about new strategies.
A lot of times we're like, "Oh, just give me, like, the latest and greatest strategy that I can try." And I think it is really important to have, uh, very good technique and very solid technique, but I swear, you hit a certain point where it's like the only difference between A and B, you know, getting from X to Y, is your mindset.
And so being able to, you know, tap into that and make that a huge focus of this launch, um, I think, again, is a big reason why I got the results that I did.
I know it's very ominous, but there's some things I'm thinking and feeling and, you know, have been rolling around in my own mind that I haven't necessarily talked as much about out loud, and I even was like, "Do I have to share this?" And then I knew that even just by asking the question meant that I should.
I try not to hold back, 'cause I think, I think that tends to be where the juicy stuff is that all of y'all really wanna hear anyway.
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