52. Are Waitlists Dead?

So I see it all the time on threads, on wherever, that something is dead.

Waitlists are dead.

Is email marketing dead in 2026? Literally, no, none of it is.

And the reason for that is because sales psychology is a constant.

Sales psychology really doesn't change a whole lot.

Human behavior does.

Trends do.

But the way that our brains work is pretty freaking simple until you actually get into it and realize that it's really complicated, right? But I am at the beginning of the Dunning-Kruger effect where I think that our brains work pretty freaking simply and that our brains are designed to keep us safe and then help us to self-actualize.

And all that means is that we are going to preserve ourselves first and expand ourselves second.

And all sales copy can lead to our expansion unless you're selling commodities, which is basically food, water, shelter, right? So here in the online business space, we are all selling potential.

We are selling what people want to do.

And what you likely want to do if you're launching is reach a whole heck of a lot of people and sell to as many people as possible so that you reach your financial goals.

So what is a waitlist and what is a waitlist to do? A waitlist is simply a list of people who have called themselves out as being interested in the transformation that you have to offer, the potential that you help other people reach.

So typically this looks like an opt-in page.

It can also be your sales page between launches can turn into a waitlist page.

I do this.

You can look at it on my copy on demand sales page.

It's at the link in my bio.

I'll make sure that copy on demand is linked in the show notes as well.

Copy on demand is my core offer.

It's the way that I work with people.

It's about 50% of my business at its core, a copy coaching program where people submit their copy to me.

I tell them what to change and why so that they become better copywriters in their own businesses.

I only launch it once a year.

So I have it set up as a wait list to the rest of the year.