44. 4 Tips To Write Subject Lines That Get Opened

First things first, what's the purpose of a subject line? Is to get your email opened.

The secondary purpose of a subject line is to get people to read, that you want them to be curious enough that they start reading that email, trying to figure out what you were talking about in your subject line.

So if you're subscribed to literally any sort of like an apparel brand, you probably get a ton of emails that say something like new gear or 50% off all shoes or something like that.

And it's like, oh man, if they're your favorite shoes, you're going to click on it.

You're going to see if they have 50% off in your size.

It's going to encourage you not just to open the email and get the deal or see what's new in the store, but it's also going to encourage you to scroll to see what those things are that they have.

So here's some statistics to start us off, is that 43% of people open an email based on the subject line alone.

And that's relevant because typically when they see an email from you, they're going to see your name or your business's name, the subject line, and then some preview text or pre-header text.

So...

The majority of people are making the decision to open the email based on the subject line alone.

The two other deciding factors are who it's from and what that preview text might be.

But on the flip side of that, 69% of people will mark an email as spam based on the subject line without ever opening it, especially if they don't recognize your business name or the pre-header text doesn't seem relevant to them.

So that means your subject line is doing two jobs.

It has to earn the open, avoid getting deleted, and then get people curious enough to scroll through the email, which is what you ultimately want them to do so that they scroll and click and buy from you, right? So writing subject lines is potentially one of the most important parts of the process of writing your emails.