Jun 22, 2026 · 39 min · 10 segments
**I**n this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can…
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Sara JoelleGuest
Samantha BurmeisterHost
Ooh, my hot take about hot takes is that if they're not hot, get the fuck out of my face.
I don't think anything that I have to say is, like, a hot, or it shouldn't be a hot take, and my hot take is stop.
[laughs] Stop trusting it to give you an answer that's different than an answer it would've given somebody else.
I think that is something we don't talk about enough, is like whatever, if you wanna use AI to write, that's your own problem, blah, blah, blah.
But don't act like your chatty knows you so well and isn't giving the same answers that it got from learning the internet to somebody else.
I will never forget one time I was helping somebody think of a name for their newsletter, and it was on a call.
And so we brainstorm all this stuff, and then they were like, "Okay, now that I've used my own brain, you can check ChatGPT to see if there's any other ideas," whatever.
They check, and, you know, one of the names comes up, and they were like, "Oh, like that came up in my search." And I was like, "Yeah, girl, I wonder why." [laughs] Like, you type in the same ...
It doesn't matter that you and I live in a different country, different time zone, have completely different AIs.
So if another tech VA wants to name her newsletter, guess what? And she goes on ChatGPT just like you, you guys are gonna have the same newsletter name.
Ooh, my hot take about hot takes is that if they're not hot, get the fuck out of my face.
I don't think anything that I have to say is, like, a hot, or it shouldn't be a hot take, and my hot take is stop.
[laughs] Stop trusting it to give you an answer that's different than an answer it would've given somebody else.
I think that is something we don't talk about enough, is like whatever, if you wanna use AI to write, that's your own problem, blah, blah, blah.
But don't act like your chatty knows you so well and isn't giving the same answers that it got from learning the internet to somebody else.
I will never forget one time I was helping somebody think of a name for their newsletter, and it was on a call.
And so we brainstorm all this stuff, and then they were like, "Okay, now that I've used my own brain, you can check ChatGPT to see if there's any other ideas," whatever.
They check, and, you know, one of the names comes up, and they were like, "Oh, like that came up in my search." And I was like, "Yeah, girl, I wonder why." [laughs] Like, you type in the same ...
It doesn't matter that you and I live in a different country, different time zone, have completely different AIs.
So if another tech VA wants to name her newsletter, guess what? And she goes on ChatGPT just like you, you guys are gonna have the same newsletter name.
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