Are Dentists Over-Treating Patients? Martin Wanendeya On Implants, Ethics & 22 Years Of Ten Dental.

Is the dental profession over-treating patients? Martin Wanendeya has spent 22 years building Ten Dental into one of the UK's most respected implant practices — and he has a pointed view on where full-arch dentistry is heading. Contact Point - Dentistry's Next Decade. Hosted by Dr Simon Chard. In this conversation: Martin joins Simon to trace the journey from a squat practice in 2004 to a multi-site implant referral centre - surviving the 2008 crash, a 22-year business partnership he compares to a marriage, and the discipline of building a clinical culture. At the heart of the episode is an honest, contrarian argument about the ethics of full-arch treatment planning: when implants are the right answer, when they're not, and why the best surgeons know when to walk away. They also go deep on the digital and AI workflow shaping the next decade of implant dentistry. ### Chapters - **00:00:00** Introduction: The Full-Arch Ethics Question & 22 Years of Partnership - **00:01:25** Starting Ten Dental: The 2004 Squat Practice Journey - **00:04:57** The Power of Partnership: What Makes 22 Years Work - **00:07:10** Surviving the 2008 Financial Crisis: Lessons in Resilience - **00:10:29** Building Culture from Scratch: The Blank Slate Advantage - **00:16:51** Attracting Top Dentists: Tom Elliott, Mide Ojo & The Team - **00:20:28** Self-Critique: The Most Important Characteristic for Excellence - **00:21:11** Marketing Strategy: Tube Ads, Instagram & Promoting Your Team - **00:26:59** Design Philosophy: Typography, Graphics & The Five-Changer DVD - **00:34:43** The Implant Journey: From Restorative to Surgery - **00:40:51** Advice for Young Implant Dentists: Start with Restoration - **00:46:41** Managing Surgical Stress: Planning, Pausing & Plan B - **00:55:27** The Digital Revolution: PrimeScan, SprintRay & Printed Provisionals - **01:23:43** Software Ecosystem: DS Core, SmileCloud, BiteFinder & Diagnocat - **01:14:20** FP1 vs FP3: The Full-Arch Ethics Debate - **01:15:54** Implants Are Not Teeth Replacements: They're No-Teeth Replacements - **01:02:40** Early Adoption Risks: Bleeding Edge vs Cutting Edge - **01:35:31** The Future: Dental MRIs, Robotics & Decontamination Automation - **01:38:13** Breaking Down Silos: The Fight for Open Dental Software - **01:44:30** Chicago Lab Day & Product Development: Contributing to Innovation ▬▬ ABOUT THE GUEST ▬▬ Martin Wanendeya - co-founder of Ten Dental, implant and full-arch surgeon, and a long-standing figure in UK cosmetic and implant dentistry. ▬▬ ABOUT THE HOST ▬▬ Dr Simon Chard is a multi-award-winning cosmetic dentist, co-founder of PÄRLA, and Past President of the BACD. Through Contact Point he explores the ideas, people and technology shaping the next decade of dentistry. ▬▬ EPISODE SPONSORS ▬▬ BARCLAYS: Search 'Barclays Business Healthcare' online. Terms and conditions apply. All lending is subject to application, status and eligibility. ▬▬ FOLLOW ▬▬ YouTube: https://www.youtube.com/@ContactPointPodcast Spotify: https://open.spotify.com/show/033ieLfQjL338jE8TS8GcV?si=jBJmAJDeTaaQyPfmP1W81A Apple Podcasts: https://podcasts.apple.com/us/podcast/contact-point-podcast/id1896809084 Instagram: https://www.instagram.com/contactpointpodcast/ #Dentistry #DentalImplants #FullArch #ImplantDentistry #DigitalDentistry #DentalPodcast #Prosthodontics #ContactPoint