Aug 19, 2026 · 33 min · 10 segments
Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a…
Tim SheaGuestEitan KoterHost
you know i think brands and brands and agencies really any company uh in the world um there's a great there's great loom escapes that show like hey here's every company in this particular vertical and the marketing tech universe there used to be like 5 000 of them which was like an absurd number of companies to be in the industry but this was back in 2018 and in those you know eight years That number of marketing tech SaaS companies has mushroomed.
Every single day I'll talk to a customer and they're like, oh, are you using blah, blah, blah technology? I'm like, yo, I never heard of it.
And so it's really hard as a founder of a brand to figure out what are we supposed to be doing? Are we doing something wrong
Why is everything so darn complicated? And the good news and the bad news is that everyone is suffering from that same exact problem.
And I read the content that you post and some of your past guest appearances and other podcasts.
And you talk a lot about, you know, average DTC brand has like data spread across 10, 20, 30 platforms, right? That's right.
So what's the single most expensive consequence of that? And what most funders are, you know, never see or miss out because of these complications, right, in infrastructure and different marketing tools.
Obviously, each platform provides its own data sources and so difficult to actually First, ask the question, what's going on? And second, try to figure out things.
you know i think brands and brands and agencies really any company uh in the world um there's a great there's great loom escapes that show like hey here's every company in this particular vertical and the marketing tech universe there used to be like 5 000 of them which was like an absurd number of companies to be in the industry but this was back in 2018 and in those you know eight years That number of marketing tech SaaS companies has mushroomed.
Every single day I'll talk to a customer and they're like, oh, are you using blah, blah, blah technology? I'm like, yo, I never heard of it.
And so it's really hard as a founder of a brand to figure out what are we supposed to be doing? Are we doing something wrong
Why is everything so darn complicated? And the good news and the bad news is that everyone is suffering from that same exact problem.
And I read the content that you post and some of your past guest appearances and other podcasts.
And you talk a lot about, you know, average DTC brand has like data spread across 10, 20, 30 platforms, right? That's right.
So what's the single most expensive consequence of that? And what most funders are, you know, never see or miss out because of these complications, right, in infrastructure and different marketing tools.
Obviously, each platform provides its own data sources and so difficult to actually First, ask the question, what's going on? And second, try to figure out things.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
