Choppin’ It Up by Bloomberg Intelligence
Jun 15, 2026 · 32 min · 15 segments
If you do something well with consistency and discipline in the food business, guests will come back, according to Handel’s Ice Cream CEO Jennifer Schuler. In this episode of the Choppin’ It Up…
Jen SchulerGuest
Hillary FreiGuest
Michael HalenHostNo entities detected.

What do you think handles does materially better than the rest of the ice cream category?

And when you have that consistent quality over time, of course, at the right price point as well and the right experience, guests will come back to it.

We're not tempted to send something to centralized manufacturing for cheaper costs.

Can you talk to me a little bit more about the original founder, Alice Handel, and the DNA of this brand?

So Alice started in her husband's gas station in Youngstown, Ohio, as I think we said, in 1945.

She ran a single shop and every single day of her life made all of the ice cream.

What do you think handles does materially better than the rest of the ice cream category?

And when you have that consistent quality over time, of course, at the right price point as well and the right experience, guests will come back to it.

We're not tempted to send something to centralized manufacturing for cheaper costs.

Can you talk to me a little bit more about the original founder, Alice Handel, and the DNA of this brand?

So Alice started in her husband's gas station in Youngstown, Ohio, as I think we said, in 1945.

She ran a single shop and every single day of her life made all of the ice cream.
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