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Jen Schuler

Jen Schuler

CEO of Handel's Homemade Ice Cream; former CEO of Wetzel's Pretzels

Jun 15, 2026

11:25
Jim, what are the hardest operational challenges in maintaining consistency across the franchise locations? And does the brand's focus on quality create sourcing or margin challenges?
11:36
Oh, that's a great question.
11:37
Okay.
11:37
So you talked about consistency and then sourcing and margin challenge.
11:42
On the consistency one, I think this is something like Hillary and I have stepped back when we think about the brand as an important one.
11:48
We think there's places where national brand consistency is really critical and that's around product.
11:55
And so we really insist on that.
15:18
Jen, what percentage of the stores are franchised and is there any unit economic data that you can share?

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