EP958 - Rita Rai on The Knowledge Gap

But before you run away, and I know you're all dying to go and sign up for Discuss It, which you totally need to do, by the way, but before you do that, pause, be present, and hear me on this.

Because we talked a lot in here about getting external advice and things, but it did raise something in the back of my mind, which is a challenge that every single one of us have as entrepreneurs.

And I want to address this with you now.

You see, one of the things I know about being an entrepreneur, and I've done this, I've been around the block many, many times with different businesses and things like that.

And I've seen this cycle in myself.

I've seen it in my clients.

I've seen it in every single one of you as well.

We can actually carry a lot of that burden ourselves.

Being an entrepreneur is quite stressful.

Being

an entrepreneur is quite isolating.

You often shield the pressures and the stresses and all the decisions you have to make from your team

because obviously

you want them to stay

positive

and stay optimistic and not have to worry about every little challenge that comes your way.

So you shield them from that.

You carry a lot of that burden yourself.

We then, as entrepreneurs, often mistakenly hold that back from our families

as well because

we don't want them to have to carry the burden.

And I say mistakenly because, by the way, your family, you will be surprised how much they want to support you, how much they want to be in your corner, provide the – honestly, the best thing I ever did was one day come home and tell my wife and kids – the pressure I was under in a certain role that I was doing, and the support and the love that I got from them was incredible.

And it was one of those moments where I'm like, I mean, that's really obvious.

How did I not see that? But we hide that.

We carry that burden most of the time.