Sep 1, 2026 · 14 min · 11 segments
In this episode, Dr. Junaid explores an unexpected question: why do we let ourselves get excited about a Pumpkin Spice Latte but struggle to build anticipation into our own lives? He unpacks the…
Junaid NiaziHost
Half of it delighted, half of it rolling its eyes, everybody with an opinion about a beverage.
why is that the thing we let ourselves get excited about first some facts because the numbers on this are genuinely absurd the pumpkin spice latte launched in the fall of 2003 and it almost didn't the product team market tested it against a peppermint latte an eggnog latte and something called the fall harvest latte i want to acknowledge the fall harvest latte for a moment Somewhere, there is a person who championed the fall harvest latte, who believed in it, who has spent 23 years watching pumpkin spice conquer the Western world.
Half of it delighted, half of it rolling its eyes, everybody with an opinion about a beverage.
why is that the thing we let ourselves get excited about first some facts because the numbers on this are genuinely absurd the pumpkin spice latte launched in the fall of 2003 and it almost didn't the product team market tested it against a peppermint latte an eggnog latte and something called the fall harvest latte i want to acknowledge the fall harvest latte for a moment Somewhere, there is a person who championed the fall harvest latte, who believed in it, who has spent 23 years watching pumpkin spice conquer the Western world.
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