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And that's a really nice segue talking about that six trillion opportunity.

You know, that number just continues to grow really out of the way AI is reshaping nearly every conversation happening across the channel right now.

And one of the things that came up in a conversation with a partner last week is, hey, you've got the AI opportunity and then you have AI overload.

And they've really described their role as helping their customers navigate that gap between the two and making opportunities a reality and not tipping into AI overload.

So what would you say about that statement?

Would you agree? I would agree.

And I would say we have, I think, a fortunate perspective on this.

We're a large vertical industry focused MSP.

And having the holistic business model of IT operations, cybersecurity, as well as multi-cloud management, that's great, along with DevOps, a great perspective on a holistic MSP model.

But when you see the disruption and the opportunity that is AI, it's fundamental, separating the wheat from the chaff, so to speak.

How do I separate the noise and the hype from that which is actionable to my business model to not only adopt AI internally to make your company more efficient and more effective? How do I take it to market in a way where I can do so in a manner of which I can be differentiated and effective and not become overwhelmed? Because the reality is right now, there's a lot more hype and noise than there is true monetization, but monetization is coming at us very quickly.

So we are in this moment.

One of our core values is we say we turn disruption into direction.

I think about that every day when I think about AI.

How do we turn this unprecedented disruption into a direction of success for our business and for our customers?

I love that disruption into direction.

And I think that we reflect that as well here at TD Satch from the standpoint of we see ourselves as an AI orchestrator.

We operate not just with the entire solution ecosystem, the entire services ecosystem, but we also service multiple partner types operating in just about every vertical ecosystem.

And so that's what gets me excited is when you look at the complexity of navigating all those different pillars and how they interact with one another, it can get very complicated.

And that's... really where I see what we are doing in the distribution space as an orchestrator is adding value to partners, is really helping them orchestrate that complexity into direction.