Change Management Review Podcast
Sep 7, 2026 · 32 min · 10 segments
Short summary of two to three sentences here - this is what will get fed to Spotify and Apple Podcasts as episode description
And so what types of communication work does leveraging AI data allow a senior communications person to do?
Well, make more informed decisions and be more predictive if we're talking about the strategic side, right? So perhaps it's about timing.
Perhaps it's about what voice do we use? What resonates best with employees? What channel or channels should we be using? Well, how are we not reaching some of the people that we need to reach? So the data is there.
We just got to learn how to package it, clean it up and work with a, as I said, a machine learning engineer or computer scientist to help us use it in a way that gets us the answers that will help us make actionable decisions.
but we do it either out of habit or perhaps more instinctively than say, we need to make a more informed decision.
Maybe we need to really do that on Tuesdays because it connects with something else that's happening.
And In my work with change management professionals, we're going through the same type of curve in the change of the professional work that we're doing, the automation of the spreadsheets and the tracking and the sentiment analysis.
surveys that we put out is all being done by AI and it's freeing us up to be able to do more of that consultative work.
What we're finding is it's giving us a seat at the table now because now it's not just the concepts that we've had.
We have real-time data that we can now use to back up pivots and change strategy.
So is that a similar type of consulting you're talking about for the senior communications folks?
This is what we see in counseling senior communicators on how they can apply more strategic principles using AI to get the results that they want for their organizations.
I think what they're struggling with often is how do I get the skills to do that? They have access to the applications, but again, that's more of the bright, shiny object that helps them become more productive.
There's not as much that's sort of prepackaged off the shelf that they can say, here, let me plug into this application the data that I have and get the answers that I need to be more strategic with communications.
And so what types of communication work does leveraging AI data allow a senior communications person to do?
Well, make more informed decisions and be more predictive if we're talking about the strategic side, right? So perhaps it's about timing.
Perhaps it's about what voice do we use? What resonates best with employees? What channel or channels should we be using? Well, how are we not reaching some of the people that we need to reach? So the data is there.
We just got to learn how to package it, clean it up and work with a, as I said, a machine learning engineer or computer scientist to help us use it in a way that gets us the answers that will help us make actionable decisions.
but we do it either out of habit or perhaps more instinctively than say, we need to make a more informed decision.
Maybe we need to really do that on Tuesdays because it connects with something else that's happening.
And In my work with change management professionals, we're going through the same type of curve in the change of the professional work that we're doing, the automation of the spreadsheets and the tracking and the sentiment analysis.
surveys that we put out is all being done by AI and it's freeing us up to be able to do more of that consultative work.
What we're finding is it's giving us a seat at the table now because now it's not just the concepts that we've had.
We have real-time data that we can now use to back up pivots and change strategy.
So is that a similar type of consulting you're talking about for the senior communications folks?
This is what we see in counseling senior communicators on how they can apply more strategic principles using AI to get the results that they want for their organizations.
I think what they're struggling with often is how do I get the skills to do that? They have access to the applications, but again, that's more of the bright, shiny object that helps them become more productive.
There's not as much that's sort of prepackaged off the shelf that they can say, here, let me plug into this application the data that I have and get the answers that I need to be more strategic with communications.
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