Oct 12, 2026 · 13 min · 8 segments
This week Mike's guest is Donna Jean Shybunko, the General Sales Manager for WTTR. We chat about the great opportunity to advertise with the local Voice of Carroll County and all they do for our…
Mike McMullinHost
I've heard you guys in the post office, in the hospital, you guys are everywhere, which is why we advertise through the chamber a lot with you guys.
And let's talk a little bit about that because people advertise in all different ways.
And I believe, honestly, the best way to advertise is to advertise here and there, you know, different, you know, like different ways so you can catch people at different times and And I don't know any that are quite as good as advertising on the radio.
I mean, I think people still listen a lot to the radio and you guys play amazing music and you got the Orioles games all the time.
So what are your thoughts with that? And what would you like to say to help to prompt people maybe to advertise a little bit with you guys?
If you're a business or a nonprofit in Carroll County, and obviously the people that you want to reach are in Carroll County, that's your retail trading zone.
You're not, you don't need to advertise, you know, all the way to the Eastern shore or whatever.
And, and as I mentioned, we are played, you know, in so many different businesses and things.
So for instance, I explained sometimes to new clients, you know, Hey, You may catch somebody getting in and out of their car, you know, driving their kids to school, whatever.
And something to keep in mind is that advertising is subliminal, which everybody knows that.
And So radio is perfect because people listen to the radio all the time.
I mean, you know, you listen to the radio in the background while you're driving.
Sometimes, you know, at home, at work, you've got the radio on and you don't realize how much of what you're hearing is sinking in.
I've heard you guys in the post office, in the hospital, you guys are everywhere, which is why we advertise through the chamber a lot with you guys.
And let's talk a little bit about that because people advertise in all different ways.
And I believe, honestly, the best way to advertise is to advertise here and there, you know, different, you know, like different ways so you can catch people at different times and And I don't know any that are quite as good as advertising on the radio.
I mean, I think people still listen a lot to the radio and you guys play amazing music and you got the Orioles games all the time.
So what are your thoughts with that? And what would you like to say to help to prompt people maybe to advertise a little bit with you guys?
If you're a business or a nonprofit in Carroll County, and obviously the people that you want to reach are in Carroll County, that's your retail trading zone.
You're not, you don't need to advertise, you know, all the way to the Eastern shore or whatever.
And, and as I mentioned, we are played, you know, in so many different businesses and things.
So for instance, I explained sometimes to new clients, you know, Hey, You may catch somebody getting in and out of their car, you know, driving their kids to school, whatever.
And something to keep in mind is that advertising is subliminal, which everybody knows that.
And So radio is perfect because people listen to the radio all the time.
I mean, you know, you listen to the radio in the background while you're driving.
Sometimes, you know, at home, at work, you've got the radio on and you don't realize how much of what you're hearing is sinking in.
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