Aug 15, 2026 · 51 min · 12 segments
This week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across flows, segmentation…
Shelby Van ZwolHost
Adele ElliottHostI feel like brands sleep on this.
This-
... um, because, yeah, competitors, their flows are gonna be firing when-
...
when, when customers are in the market for, you know-
... say, a skincare product-
... they're not just looking at your website, they're probably looking at-
Oh my goodness
...
there, can you have things like-
... um, when it comes to the sale period, I'm big on scarcity, so it's like, like if abandoned cart or-
... you know, like, or, um-
Yeah, then just like-
... yeah, just been like, "This is currently 30% off."
I feel like brands sleep on this.
This-
... um, because, yeah, competitors, their flows are gonna be firing when-
...
when, when customers are in the market for, you know-
... say, a skincare product-
... they're not just looking at your website, they're probably looking at-
Oh my goodness
...
there, can you have things like-
... um, when it comes to the sale period, I'm big on scarcity, so it's like, like if abandoned cart or-
... you know, like, or, um-
Yeah, then just like-
... yeah, just been like, "This is currently 30% off."
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