You Don’t Need More Leads. You Need to Nurture the Ones You Already Have.

Because everyone on social media is playing into this game of more leads.

Because we've been taught that more in equals more out.

And I'm here to tell you that most times when I'm working with businesses, it's not that they actually need more leads.

It's that they're lacking the system to nurture the ones that they already have.

And for today's episode, I've got a few stories for you, okay? Because when I speak to clients and they tell me stuff, like this is the stuff that keeps me up at night.

So here's the first story I want to tell you.

I was working with a client who had been in the industry for many years.

So definitely not a newbie, okay? It was a clinical style client, incredible business, incredible human.

They had been serving upwards of 300 people who had come in for a trial service.

Now, when I sat down with this client, one of the things that we thought we had to work on was discussing ways that we could generate qualified leads.

Even the client told me that the leads they currently had, they weren't the right type of people and they needed people that were ready to buy.

So at first I fell into that, okay? I was like, great, that's what we gotta focus on.

But after sitting down with that client and looking at their business and their model and looking at their CRM and talking about their sales pipeline, something became evident to me and this isn't like a one-off case scenario.

It's something I see way too often where entrepreneurs are straight up neglecting the community that they have.

So they've paid for leads, they've hosted events, they've had masterclasses.

So they've brought in qualified people.

And once they have people in their community, in their CRM, in their sales ecosystem, that they treat them well.

Like, shit.

Like, they don't even welcome them.

They don't nurture that relationship.

So that might be you.

You might be falling into that trap where you feel like you need to create more content to get leads, that you need to pay for advertising to get the right people to see you.

And don't get me wrong, I'm not hating on marketing.

But oftentimes, more marketing isn't the solution.

And so what this episode is all about is around empowering you to look at your current community and to ask myself, how do I need to nurture the people that have already put their hands up, that have already come into my universe? And I want you to think about that for yourself.

Because everyone on social media is playing into this game of more leads.

Because we've been taught that more in equals more out.

And I'm here to tell you that most times when I'm working with businesses, it's not that they actually need more leads.

It's that they're lacking the system to nurture the ones that they already have.

And for today's episode, I've got a few stories for you, okay? Because when I speak to clients and they tell me stuff, like this is the stuff that keeps me up at night.

So here's the first story I want to tell you.

I was working with a client who had been in the industry for many years.

So definitely not a newbie, okay? It was a clinical style client, incredible business, incredible human.

They had been serving upwards of 300 people who had come in for a trial service.

Now, when I sat down with this client, one of the things that we thought we had to work on was discussing ways that we could generate qualified leads.

Even the client told me that the leads they currently had, they weren't the right type of people and they needed people that were ready to buy.

So at first I fell into that, okay? I was like, great, that's what we gotta focus on.

But after sitting down with that client and looking at their business and their model and looking at their CRM and talking about their sales pipeline, something became evident to me and this isn't like a one-off case scenario.

It's something I see way too often where entrepreneurs are straight up neglecting the community that they have.

So they've paid for leads, they've hosted events, they've had masterclasses.

So they've brought in qualified people.

And once they have people in their community, in their CRM, in their sales ecosystem, that they treat them well.

Like, shit.

Like, they don't even welcome them.

They don't nurture that relationship.

So that might be you.

You might be falling into that trap where you feel like you need to create more content to get leads, that you need to pay for advertising to get the right people to see you.

And don't get me wrong, I'm not hating on marketing.

But oftentimes, more marketing isn't the solution.

And so what this episode is all about is around empowering you to look at your current community and to ask myself, how do I need to nurture the people that have already put their hands up, that have already come into my universe? And I want you to think about that for yourself.