Your Law Firm’s Growth Starts With You feat. Robert Hanna

So, you know, our audience, primarily small law firm owners, right? And so obviously...

Many of them are in growth mode, looking to build their teams, hire associate attorneys.

So let's camp out there for a minute.

You know, it's a competitive market always, right, when you're looking for top talent.

So, you know, what are some of the things that law firm owners should be thinking about in terms of making their firm an attractive place for talent?

Yeah, so I always say, and this is particularly for those small law firms, and let's work on their basis that maybe they don't have the large marketing budgets or advertising budgets that some of the larger players may have.

We're no longer in a B2B or B2C world.

We're in an H2H world.

I strongly believe that human to human connection.

And law firms are not law firms.

They are people.

you know the people make up the law firm that is your greatest greatest asset that is your greatest thing to sell and communicate so if you are running a small size law firm at the moment and you are invisible as a founder you are leaving so much opportunity on the table to potentially interact and attract talent so what do i mean by that i mean actually go out there and build a personal brand.

All the opportunities that have come my way as a business owner over the last five, six, seven years have been as a result of me building a personal brand.

Okay, Rob, how do you do that? Well, first, easiest place to start is LinkedIn because ordinarily most of the attorneys or lawyers you're trying to talk to are going to be on LinkedIn.

So rather than putting out jobs about you're hiring for a family attorney or you're hiring for a litigator or a corporate lawyer, you need to first start building up trust with your audience.

You need to start engaging.

So start sharing some stories, some lessons, some things that you think might be valuable to that junior or future lawyer that you're trying to attract and showcasing who you are.

That is a great way for you to start building and attracting and building trust and The second point is if you've already started hiring a few people, enhance that with employee brand advocacy.

One of the best ways, if you go and look at any profile, any law firm profile or any organization profile, typically the people that have been building a personal brand probably have a larger follower base.

They probably have a higher engagement audience.

They have a larger opportunity to get to market than actually the law firms themselves.

You similarly will as well.

561% personal brands have power over a law firm brand, particularly if you're a small firm.

So allow your people to go out there and share their stories and start connecting with audience and say how much they're enjoying the job.

The challenge is also be authentic, be open.