AI, Automation, and Subscription Revenue for Your Law Firm feat. Mathew Kerbis

Yeah, it came from a lot of places, but it especially came from hating my life, tracking it in six minute increments for years.

Well, tell us the story.

So you founded a law firm.

You were working sort of a more traditional model.

Yeah, yeah.

So I was in fact, I came up with the idea before the pandemic.

along with other like revenue generating ideas for the firm that I was with.

I was at a litigation insurance defense firm, but I'd always been building a transactional book of business.

And I hate having to open a file for a client that just had a quick question.

that because of my years of experience, I was able to provide valuable answer for and solve the problem or avoid the problem in one or two minutes.

And it would take more time for us to open the file that it took for me to solve a client's problem, right? So it's like, it literally is nonsensical.

And lawyers are some of the most logical people I know but they've never applied it to a business mindset.

Well, I've always been an entrepreneur.

When I was a kid, I used to call it being an inventor.

And so when I worked for other companies, I was an intrapreneur.

And to my firm's credit, when the pandemic hit, they were like, hey, Kervis, those ideas that you had about other revenue, like subscription and these other things, other ideas I had, let's do them, right? But it's hard to build a practice within a practice.

The courts eventually opened back up, which is where I build most of my time as a litigator.

And so I decided I needed to go off and start my own thing.

Very cool.

And so you did that when? That was in March of 22 is when I actually launched the firm officially.

That's when I came out.

I mean, I incorporated back in January of that year.

Right.

And I had been thinking about it for like, I don't know, eight months.

Right.