Sep 23, 2026 · 39 min · 10 segments
Households earning more than $150,000 now account for 43% of new car sales, what Mark Miller Subaru has learned since the first AI agent-to-AI agent car deal, and what the Fed's first rate hike in…
Dan VarroneyGuest
Bridget FitzpatrickHostSo I've got, but I do have a couple things to talk about that we thought was interesting over here at-
So Cox has a recent study, um, talking about buyers with household incomes over $150,000 account for 43% of new car sales, and in 2020, that number was 29%.
And at the same time, the share of new car buyers buying less than, or making less than 100,000 a year has fallen from 50 to 36%.
Um, so yeah, it looks like car buyers are wealthier than they used to be.
... what, the numbers they didn't really provide here was, or the information, what are those people under $100,000 doing now? Are they buying used? Are they holding onto what they have? Are they just not buying a car?
So I've got, but I do have a couple things to talk about that we thought was interesting over here at-
So Cox has a recent study, um, talking about buyers with household incomes over $150,000 account for 43% of new car sales, and in 2020, that number was 29%.
And at the same time, the share of new car buyers buying less than, or making less than 100,000 a year has fallen from 50 to 36%.
Um, so yeah, it looks like car buyers are wealthier than they used to be.
... what, the numbers they didn't really provide here was, or the information, what are those people under $100,000 doing now? Are they buying used? Are they holding onto what they have? Are they just not buying a car?
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.