Um, so right now, without that model being completely in place, where, where do you see dealers being able to have their information so that people can find it on the, the AI platforms?

Sure.

So right now, um, if you were to go to, like our website, for example, or if you were to go to any of your models and connect to the agentic dealer network, you would be able to actually send a lead in using your AI assistant or your model.

You wouldn't have to go to our website.

You wouldn't have to, um, call in.

You could actually consent for that information to be sent to us.

Um, and at the dealer level, it goes in any, um, source that you want.

That's huge

And so success with this a year down the road and five years down the road, Chris, is what?

Yeah, so this is basically the front door.

Right now, what we're able to do for the ADN is you can search, you can pick up a quote, and you can actually send in a lead.

It'll actually, if you ask, if you consent, if you say that you would like to be contacted, or if you're interested in this particular vehicle, you can go do that.

It'll send an ADF, like the auto lead data format, into your your CRM or into your digital retailing tool, nothing changes inside your dealership.

These are just leads coming from agents that are directed by humans.

And that's step one.

that if you want to.

Now, I do notice that

thatWhen people speak ill of the dead, it's usually from a per- perspective that they hold some unique moral high ground and are sitting in judgment of other people, whether it's politicians or commentators like Rod Liddle.

Uh, fortunately, musicians and singers escape that because there's a genuine, uh, pouring out of affection and love for them.

But commentators and politician actually do fall into a category, and therefore, people think that they are s- at, uh, at some liberty.

I don't think there's anything new about it, but I do think that, um, some of it is extremely hurtful.

Like, some of the remarks made about Rod Liddle were extremely hurtful and must have been to his family, and the same with Ann Widdecombe, must have been to her friends and family.

And I just wonder, do people give no consideration to that? E- that they completely lack empathy, that in such a situation where somebody has died, uh, that they feel they're at liberty to castigate them immediately.

Uh, Chris, what do you think of that question of it, of it being a moral duty i- in, in, in some instances, that if someone was bigoted in life, why not say that when they die? And, and not excuse it perhaps on the grounds of religious beliefs, which are based on writings from thousands of years ago.

Yeah.

And that's basically what this model did.

Um, so, so it was OpenAI.

There was three different models they were testing in this closed environment.

It's like an obstacle course for these models.

Uh, the third-party company named Exploit:Gem, they provided, like, the test range for OpenAI.

So, they gave it the benchmark test.

What's happened since and where do you sit today with that, Chris?

Yeah.

So we were, we were starting to do that, and I started to realize, well, hey, I could actually potentially build an agent to shop for me.

So I started looking around and realized, well, that's, uh, something that is out there.

Um, CarEdge, um, is the company that was doing it.

So we actually hired an AI agent to shop ourselves.

So it was really fun.

Um, got to watch both sides of it.

How did you come by this agent, I guess?

Like how to use artificial intelligence.

It's really good at visualizing certain tasks and can give you a much better understanding than certain teachers explaining something to you.

He's dismayed at how quick his students are to trust the information AI spits out and outsource their own thinking.

They gravitate toward the AI overviews for pretty much everything.

So anything they do a Google search for, the AI overview they think is gospel.

So they're taking that information and tossing it into papers, whether it's accurate or not.

Um, and in some cases when they feel a little stressed regarding something that requires their own creativity or their em- or their own brainpower and they don't necessarily think they'll do the best job, they'll pull something from a ChatGPT or a Gemini and try to pass that off as their own work.