Aug 28, 2026 · 26 min · 5 segments
This episode explores two important topics for the beef industry: long-term consumer demand for beef and strategies for workforce development. The discussion begins with a listener question about how…
Brad WhiteHostBobPanelistDustinPanelistPhilipPanelist
So we've got low inventory, our corn and feed prices are low, high consumer demand, high consumer satisfaction.
What if our corn price goes up and our cow herd increases in size and we say maybe we shouldn't feed cattle to as heavy of a weight because of those factors? Is there an effect on quality which could also affect demand? So the
question was, is there an effect on quality? I would assume so.
I mean, you guys are probably more into that than I am, but for sure that's going to impact, I think it's going to impact quality.
And if, so I got a colleague, Glenn Tonzer, every month since starting in February, 2020, he surveys between two and actually we're about 3000 consumers.
And I think there might even be some people kind of in the middle there that service providers where he surveys them monthly and he asks a whole host of questions.
He's been doing that again monthly since 2020.
And what he has found, I mean, it's pretty much every month.
It's the same.
The top four things that are most important to consumers are taste, freshness, safety, and price.
So coming back to taste and price, right? Those are two things that you just talked about.
Good to
Yep.
Uh, and so if, if it has an impact on quality, I mean, your number one, it's good that I would assume that thing, I have an impact on tastes and if that's their number one.
And then of course, if you're talking $7 corn, uh, higher input costs, but you have more cows now too.
So the supply is also shifting that supply curve to the right.
So, uh, it's gonna have an impact on, on price of beef.
Um,
So we've got low inventory, our corn and feed prices are low, high consumer demand, high consumer satisfaction.
What if our corn price goes up and our cow herd increases in size and we say maybe we shouldn't feed cattle to as heavy of a weight because of those factors? Is there an effect on quality which could also affect demand? So the
question was, is there an effect on quality? I would assume so.
I mean, you guys are probably more into that than I am, but for sure that's going to impact, I think it's going to impact quality.
And if, so I got a colleague, Glenn Tonzer, every month since starting in February, 2020, he surveys between two and actually we're about 3000 consumers.
And I think there might even be some people kind of in the middle there that service providers where he surveys them monthly and he asks a whole host of questions.
He's been doing that again monthly since 2020.
And what he has found, I mean, it's pretty much every month.
It's the same.
The top four things that are most important to consumers are taste, freshness, safety, and price.
So coming back to taste and price, right? Those are two things that you just talked about.
Good to
Yep.
Uh, and so if, if it has an impact on quality, I mean, your number one, it's good that I would assume that thing, I have an impact on tastes and if that's their number one.
And then of course, if you're talking $7 corn, uh, higher input costs, but you have more cows now too.
So the supply is also shifting that supply curve to the right.
So, uh, it's gonna have an impact on, on price of beef.
Um,
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
